BENRUS CEO Feroce Delivers "How to Achieve Exponential Growth" Speech at Business Expo

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BENRUS CEO Feroce Delivers "How to Achieve Exponential Growth" Speech at Business Expo

BENRUS CEO Giovanni Feroce -- who helped to make Alex and Ani one of the fastest growing businesses in America -- delivered a presentation at the We Mean Business Expo at the Providence Convention Center.

Feroce is looking to replicate the growth of Alex and Ani with his new company, BENRUS, the fashion watch and apparel company, gave a presentation on applying growth lessons to all business sectors.

Recently, the New York Times wrote about Feroce and his venture with BENRUS.

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On September 2, 2014, the New York Times wrote about Feroce and his new venture Benrus, "Feroce hit one timely objective when he acquired the license and trademarks for Benrus, an American watch brand best known for its military-issue timepieces. The company, founded in 1921, filed for bankruptcy in 1981; Mr. Feroce is in the midst of bringing it back to market. His goal is to transform Benrus into a lifestyle brand — selling things like backpacks, bomber jackets, even a men’s cologne called Benrus Black, a reference to “black ops” — with the watches taking center stage."

 


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