BENRUS Launches Brand Video Series
GoLocalProv Business Team
BENRUS Launches Brand Video Series
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"I read somewhere that if you use the same models, the same set and the same photographer as everyone else, you get the same picture. That's the last thing I want. BENRUS leads the way because we believe in the Infantry motto "Follow Me," said BENRUS CEO Feroce.
BENRUS recently opened its first store in Rochester, New York and is scheduled to launch a store on King Street in Charleston, South Caroilna in the early summer.
The lifestyle brand features not only the century old watch line, but also apparel, sunglesses and backpacks.
Stores in Newport, RI and Washington, DC are also planned.
The initial video was shot in Slatersville, RI at the Holliston Sand facility and in Providence at Roger Williams Park's Temple of Music.
"I am so proud of my in-house Marketing Team and Atom Media Group for capturing Rhode Island's own photographer Daniel Perretta's work. In addition I knew that our local modeling talent could compete with anyone in the world, I expect they will all make a name for themselves and I am proud to have them launch BENRUS," said Feroce.
The BENRUS brand was relaunched by Feroce in 2014 in Providence, RI and has offices in both Los Angeles and New York.
Models:
Camille Kostek - Killingworth, CT
Alyna DeBlasio- Seekonk, MA
Tori Vichroski- Rumford, RI
Alex Bossi- Lincoln, RI
This photoshoot was managed and styled by the BENRUS Marketing team which includes:
Iris Carlomusto; Vice President of Marketing
Erin Murphy; Marketing Coordinator
Tess Povar: Public Relations Coordinator
Kylie Harwood: Social Media Coordinator
Media crew:
Photographer: Dan Peretta
videographer: Atom Media
"I really want to thank Paul Baillargeon, for the use of his property and his vintage military equipment and vehicles, it made this shoot as authentic as you can get, said
Take a Tour of BENRUS' First Store in Rochester
Interior
Take a look at the interior design of BENRUS' first store in Rochester, NY.
The 1st store opened last week at the Culver Road Armory.
Sunglasses
The BENRUS brand features a wide range of aviator sunglasses.
Jeans
The lifestyle brand has launched a complete line of jeans for men and women. Soon to be available both online and at retail locations.
Watches
True to the BENRUS brand legacy, the company's collection of watches are featured in the new retail store.
The legacy of watch-making goes back to the early part of the 20th Century.
Retail
Design, design, design. The BENRUS brand is all about design both in its retail locations and its product.
The Rochester, NY store stands out for design.
Time
Infantry is another in the BENRUS watch line.
Looking Good
The BENRUS brand is launching a complete line of premium men's shirts. Many of them are available at the online store.
CEO
Giovanni Feroce - the former CEO of Alex and Ani is trying to make lightning strike twice in building BENRUS into another successful lifestyle company in Rhode Island.
As GoLocal previously reported:
Giovanni Feroce, who teamed with Carolyn Rafaelian to grow Alex and Ani from sales of $4 million to more than a reported $220 million in 4 years, then left the company, is now back with a new venture - BENRUS. The BENRUS company has a rich legacy as a military watch company, but under Feroce the company is being built into a broader lifestyle brand.
Feroce describes the acquisition as a multi-million dollar transaction.
