Boston.com Uses Kids to Mock Their Own Redesign

Boston.com Uses Kids to Mock Their Own Redesign

Using cute kids in a video is bound to bring attention. Using cute kids to read actual complaints in a video about your website is bound to become a viral hit. At least that's what Boston.com is hoping as it has released a video showing children reading reader's complaints about its recent web redesign.

Reading lines such as "I can’t find anything I’m looking for,” or “My wife and I hate your website,” and “Are you fixing this," the kids bring the point home that Boston.com is hearing the complaints and trying to do something about it.

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Media watchdog Jim Romensko pointed out on his site that one of the children seen in the video is the son of Boston.com homepage editor Hillary Sargent and two are the sons of Boston Globe CEO Mike Sheehan.