Business Innovator, Marc Crisafulli of Bally's — How to Compete During 2nd Wave

Business Innovator, Marc Crisafulli of Bally's — How to Compete During 2nd Wave

Marc Crisafulli, Executive Vice President of Bally's Corporation and President of Twin River Casino Hotel and Tiverton Casino Hotel shares his thoughts about competing in business during the pandemic and how to navigate the second wave. His company has gone on a buying spree.

Here are Crisafuli's thoughts:

A global pandemic might be reason enough for businesses to retrench, downsize or close their doors altogether.  At Twin River Worldwide Holdings, Inc. - now Bally's Corporation - we took the opposite approach and opted to stay focused on our overarching strategy of growing the business in multiple jurisdictions.  We continue to strongly believe that this is the most effective way to achieve value for our shareholders and security for our workforce as the company is better positioned to withstand any market or geographic uncertainty.

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Staying true to that mission, and with a healthy dose of optimism for a post-pandemic future, we have within the course of less than eight months entered into agreements to purchase five casinos, finalized the purchase of the iconic Bally's brand and have established potent partnerships within the sports betting and interactive space that will elevate offerings at our properties nationwide. Following the completion of pending acquisitions, we will own 14 casinos in 10 states.

So, staying the course and executing on a disciplined and diversified pre-pandemic strategy has thus far proved to be the best course of action for us.

We envision more of the same in the months to come, with the hope and belief that the health and safety of our country will certainly improve with the COVID-19 vaccine. And while it may not necessarily sound like a "smart" or "creative" pandemic approach, staying true to our vision in spite of the tumultuous climate created by COVID-19  has also, we think, allowed us to emerge a stronger, more confident and profitable company.