UPDATED: GoGo Cast Lands GTECH - Now Largest Retail TV Network

UPDATED: GoGo Cast Lands GTECH - Now Largest Retail TV Network

GoGo Cast Inc.,the RI-based global leader in retail digital signage, merchandising and branded content, today announced a seven-year agreement with lottery technology and services provider, GTECH Corporation, that will put GoGo Cast’s dynamic GoScreens™ video screens and advertising platform in highly-trafficked lottery locations in mutually agreed-upon U.S. lottery jurisdictions.

UPDATE: Please see GoLocalTV today with an exclsuive interview with GoGo Cast CEO David Paolo.

The agreement positions GoGo Cast to become the largest “retail” television network, delivering point-of-purchase
 product promotions across the U.S.

GTECH will offer GoGo Cast’s digital out-of-home solutions to GTECH’s lottery partners in the U.S. Today, GTECH currently services approximately 145,000 lottery retailers nationwide.

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“The GoGo Cast solution provides an excellent advertising platform for some of our lottery customers and their retail partners, and also serves as a perfect complement to GTECH’s existing Enterprise Series MultiMedia digital-messaging displays,” said Alan Eland, senior vice president and chief operating officer for GTECH North America.

GoGo Cast’s Go-Screens offer a unique digital signage and advertising solution for retailers by providing their customers interesting, entertaining, and engaging information in-store. Go-Screen™ delivers flexible programming and promotional advertising tailored to specific markets, customer segments, and day parts.

The sophisticated GoGo Cast platform provides scheduling flexibility that allows programming to be segmented into multiple day parts, making it possible to promote specific items at times most relevant to customer purchase patterns.

“With this agreement, our vision of creating and managing the largest nationwide ‘Retail’ Television Network can be realized. GTECH will utilize GoGo Cast’s extensive customer and location data to create streaming lottery content tailored to retailer locations in U.S. jurisdictions in which the parties agree to deploy the GoGo Cast solution,” said David Paolo, president and CEO of GoGo Cast. “Once deployed in a jurisdiction, lotteries and their retailers will have the ability to reach an in-store audience to deliver impactful marketing messages at precisely the right time and location to influence purchase decisions,” Mr. Paolo concluded.

Superior Technology

GoScreens’ high-end digital displays enhance the in-store experience, impact consumer behavior at the point of purchase, and amplify awareness of special pricing and promotions. Advertisers benefit from additional opportunities to reach segmented targets to highlight key selling points, complementing and amplifying traditional retail and point-of-purchase advertising.

In addition to GTECH, GoGo Cast owns enterprise-class, digital out-of-home networks nationwide at Gulf Express, XtraMart, Tedeschi Food Shops, Li'l Peach, Store24, Daily’s, Colbea Shell, and many independent networks.

See an exclusive interview with GoGo Cast's CEO David Paolo on GoLocalTV today at 4:00 pm.