NEW: Hasbro Revenues Up 23% in Second Quarter

NEW: Hasbro Revenues Up 23% in Second Quarter

Hasbro, Inc. today announced its revenues had climbed 23 percent in the second quarter of 2011, from $737.8 million during the same period last year to $908.5 million.

Net earning on the year have increased $58.1 million thus far which works out to be $0.42 per diluted share. That is a favorable number compared to the $43.6 million or $0.26 per diluted share in 2010.

International segment revenues have also experienced gains, showing a 43% increase to $374.5 million. Hasbro reported growth in every major geographic region. U.S. & Canada, in particular, increased 14% to $505.0 million.

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"The Hasbro team executed our branded-play strategy globally to deliver both a strong second quarter and to lay the framework for growth in 2011 and beyond," said Brian Goldner, President and Chief Executive Officer. "Today, our brands are bigger and more global, many are backed by entertainment and the application of our brand blueprint is providing consumers with the opportunity to enjoy our brands across an increasingly broad spectrum of consumer goods and entertainment formats."

The boys’ product category nearly doubled to $460.3 million, a 96% growth.

"As expected, top line momentum in our business began to build during the quarter, led by strong gains in the TRANSFORMERS brand, driven by TRANSFORMERS: Dark of the Moon, and BEYBLADE, as well as continued double-digit growth in the International segment," Goldner said.

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