Long-Time RI Advertising Agency PriMedia Is Closing

Long-Time RI Advertising Agency PriMedia Is Closing

Rhode Island advertising agency PriMedia, which worked with everyone from Tasca to AAA to Honey Dew, announced it is closing.

The firm was led for decades by Ed Valenti and Jim Cooney.

The agency’s legacy is that they were the team that launched the famous Ginsu knives on television with direct response ads.

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The firm wrote a book about its Ginsu case history:

"BUT WAIT, THERE´S MORE!"

What’s more, their unique style of product presentation and demonstration and “insider’s knowledge” of media buying techniques and strategies not only made them very successful, it made them profitable beyond their wildest dreams and known throughout the world. In fact, many of their colorful, “catch phrases” (“But wait, there’s more,” “Isn’t that amazing,” “Now how much would you pay?” Don’t answer!”, “Act now and you’ll also receive…”, “It’ll slice onions so fast that there isn’t time to cry,” etc.) are still remembered, used, and parodied today.

 

In a letter to vendors, PriMedia announced the firm’s closure.

Dear PriMedia Vendor:

We are writing to inform you that PriMedia Inc. is closing. If you have any February billing through Sunday, February 5th, Please submit by close of business Today, Friday, February 10th.

The agency specialized in media buying locally and nationally.