Smart Benefits: Ready for Open Enrollment?

Rob Calise, GoLocalProv Business/Health Expert

Smart Benefits: Ready for Open Enrollment?

With open enrollment season right around the corner, now is a good time to start thinking about the best ways to engage employees and help them make the right choices – and reduce the administrative burdens the annual process can present. Here are five tips for a successful enrollment period.
  • Learn From The Past. Determine what inefficiencies existed last year and brainstorm on ways to streamline the process and save time. It’s also a good idea to review employees’ questions to determine how better information, communication or other support could facilitate selections this year.
  • Boost Engagement. Employees who are active in their benefit selections will make better choices based on their needs and desires each year. The best way to drive active enrollment is to contact employees with various touch points, making sure to allow for one-on-one communication so they can ask questions.
  • Be Thorough. Employees can get easily confused about what their true costs will be once they factor in deductibles, premiums and co-payments. Help them by providing tools or other support they can use to compare choices and calculate the right option.
  • Educate. As healthcare gets more complex, employers need to understand all of their options and how they will work for themselves and their family members. That’s why it’s important to provide education on the pros and cons of each so workers can make the best decisions.
  • Communicate. Frequent communication that starts before open enrollment begins can help reduce some of the anxiety around the selection process. Make sure the communications are clear so all audiences can understand them and be sure to highlight important information like plan changes and enrollment deadlines.

 

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Rob Calise is the Managing Director, Employee Benefits. of Cornerstone|Gencorp, where he helps clients control the costs of employee benefits by focusing on consumer driven strategies and on how to best utilize the tax savings tools the government provides. Rob serves as Chairman of the Board of United Benefit Advisors, and is a board member of the Blue Cross & Blue Shield of RI Broker Advisory Board, United HealthCare of New England Broker Advisory Board and Rhode Island Business Healthcare Advisors Council. He is also a member of the National Association of Health Underwriters (NAHU), American Health Insurance Association (AHIA) and the Employers Council on Flexible Compensation (ECFC), as well as various human resource associations. Rob is a graduate of Bryant University with a BS in Finance. 

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