iPhone Technology from Beltone is Transforming Hearing Aids

iPhone Technology from Beltone is Transforming Hearing Aids

High tech products and devices are still highly targeted to the young in advertising and television commercials. But that is changing. Look around and you will see new and ever increasing targeting of technology for the Baby Boomer and beyond generations – those 50+  - whether it is exercise apps that remind you to keep mobile and count the steps you take – to quickly learning what the salt and fat content is of your foods while right in the grocery store aisle. Technology is becoming increasingly more sophisticated, user friendly, rich in its offerings – and more health focused.  It’s being driven by the baby boomer and beyond, as we demand tools to literally keep us young.   

As we age, there is probably no more dramatic outward sign to those around us than not being able to hear and keep up with a fast-paced world. Whether that is at networking events, or in restaurants or corporate gatherings, those who have trouble hearing are pretty obvious.  They ask you to repeat, or say ‘what’ or ‘huh’ all the time.  They stare at you intently when you speak – looking at your eyes, and watching your lips.  

These are not our grandparents doing this – they are our friends and colleagues, our family – and yes, even ourselves.  And hearing loss is impacting us at a younger age.  Too many rock concerts? Blasting loud music over your headphones or earbuds? Cheering at all those stadium sporting events? Especially so! 

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Generations before us may have slid quietly into that aging silence. But today we’re not limited as before.  And, it’s technology that’s changing all of that.  When you think of traditional hearing aids, you think of those large beige devices cupped around someone’s ear.  But when was the last time you saw something like that?  Devices are miniaturized now, almost imperceptible. Science and a younger market are making more changes, too. 

That change is dramatic. Beyond miniaturization of hearing assistance devices, the most dramatic new development has occurred in the combined use with a device that is probably right by your side right now – or in your hand as you read this – your iPhone, iPad or iPod Touch.  Today, hearing devices and i-technology are being matched to perfect hearing assistance as never before.

How is this so? Downloadable apps on your iPhone, iPad or iPod Touch device synched to your hearing aid allow for incredible customization of hearing assistance – you can alter the device to your situation - filter out background sound, turn off directional filtering, refine speech focus – even tone down the noise of the wind in the background.

An even newer development is the synchronization with wireless devices such as televisions, computers, and phones that can be literally streamed to your hearing device.  Yes, game-changing! 

We’re staying young, and staying healthier, and we’re using technology to do it. Hearing loss is no longer something to accept, or to put off doing something about, and just think you’ll be able to show off your iPhone app and what it does – right next to your fantasy football app, but a whole lot cooler.

This article is part of an ongoing content series written by GoLocal as part of a partnership with Beltone, the leader in made for iPhone hearing technology. It is a sponsored content series.