(add)ventures and Holyfield Team up to Raise Awareness for Prostate Cancer

(add)ventures and Holyfield Team up to Raise Awareness for Prostate Cancer

On Thursday, May 28, (add)ventures teamed up with boxing legend Evander Holyfield in Providence to launch a national awareness campaign for the Prostate Cancer Foundation through the filming of a public service announcement. 

The PSA features Holyfield in a boxing ring telling the story of perseverance in the ring and in life.

The PSA includes a message from Holyfield encouraging African-American men to get checked for prostate cancer and directs them to the Prostate Cancer Foundation's website. 

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The partnership between (add)ventures and Team Holyfield evolved from a shared passion between the two sides for aligning with causes that make a difference in the lives of others. 

Evander Holyfield is a five time heavy weight champion of the world and the founder/chairman of Team Holyfield. 

(add)ventures is a multidisciplinary brand culture and communications firm with offices in Miami, New York and Providence.