ProJo Sale: Media Experts Weigh in on Journal's Future

Kate Nagle, GoLocal Contributor

ProJo Sale: Media Experts Weigh in on Journal's Future

The news that GateHouse Media is poised to be the new owner of the Providence Journal has garnered the attention of media academics and experts who have weighed in on what the acquisition will mean for the oldest continually published daily newspaper in the U.S.

"They've been savaging newsrooms across the country," said Michael Scully, Assistant Professor of Communications at Roger Williams University.  "Gatehouse Media has been buying flags all over the [U.S.].  The model seems to repeat itself: They buy, they survey, they layoff."

"Now, I'm not sure if the [GateHouse] business model is working, but I do believe they are destroying local media," continued Scully.  "Every time you fire a daily newspaper reporter, editors must fill open space with wire copy, which means the paper loses its "local appeal."

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Alan Mutter, adjunct faculty member of the Graduate School of Journalism at the University of California at Berkeley and former City Editor at the Chicago Sun-Times, said he believes that while there will be drawbacks, there could an upside to the move. 

"In joining GateHouse, ProJo would be part of a large regional cluster of newspapers, which will enable operating efficiencies for the publisher in the areas of news gathering, ad sales, marketing, production and administration.  This could mean staff reductions where positions are redundant, which would be unfortunate for the affected employees," said Mutter.  "On the other hand, readers and advertisers may benefit from ProJo’s affiliation with an organization with additional regional resources and reach."

Business Decisions

Jon Chesto, Managing Editor at Boston Business Journal who has covered GateHouse extensively, said he wasn't surprised that GateHouse had strong interest in buying the Journal. 

"It makes sense that New Media Investment Group/GateHouse would be interested in The Providence Journal. While it’s a bigger paper than the publications that the company has typically acquired in the past, it does fit in nicely with their New England footprint, which is primarily focused on Eastern Massachusetts," said Chesto. 

"Assuming this deal comes with the ProJo’s printing operations, it would provide a good printing alternative for The Patriot Ledger and The Enterprise. Those dailies are currently being printed for GateHouse at The Boston Globe in Dorchester, but Globe owner John Henry has put that building up for sale, which means that the Globe will likely have a diminished printing capacity at some point. (Henry also owns a printing plant in Millbury.) Rhode Island also represents a brand new market for GateHouse’s growing Propel digital marketing service for small- and mid-sized businesses," said Chesto.

Dan Kennedy, Associate Professor in the School of Journalism at Northeastern University, said that we would have preferred to see the Journal sale go to local -- not national - bidders.

"It's almost a certainty that there will be significant cuts at the Journal when and if GateHouse buys it. I thought the [GoLocal] story about having a ratio of one FTE in the newsroom for every $1 million in revenue was very interesting, but I have no knowledge of whether GateHouse will follow that formula or not. Still, acquisitions are invariably followed by cuts, as was the case when a GateHouse affiliate purchased the Cape Cod Times and The Standard-Times last fall," said Kennedy.  "I'm disappointed that Belo did not sell the Journal to a local group, just as I was disappointed that the Telegram & Gazette was sold to a chain."

Looking Forward

With the sale of the ProJo to GateHouse, Chesto suggested what to watch as far as its new parent company is concerned. 

"New Media/GateHouse recently said it has identified $150M to $300M worth of acquisitions in its pipeline. Realistically, we’ll see more deals this year, but the amount of credit and cash they have points to the lower end of that range," said Chesto.  "Depending on The Providence Journal’s price, that could leave room for $50M to $100M of additional deals this year. I would be surprised if executives at New Media/GateHouse haven’t considered the Sun Chronicle in Attleboro as an acquisition target as well."

Kennedy. meanwhile added his prognostications about other papers that could be in transition in the near future.

"I think the next big shoe to drop will be the Digital First Media papers, which include the Lowell Sun, the Fitchburg Enterprise & Sentinel, the Berkshire Eagle and, a little farther away but much bigger, the New Haven Register," said Kennedy.  "It's pretty widely anticipated that Alden Capital, the main investor in DFM, is looking to get out, and it seems clear that GateHouse and Halifax will be major players."

As for the local implications of a ProJo sale, RWU's Scully was less than optimistic.

"We've been watching the Providence Journal die a long painful death.  This new owner is going to do very little to improve the ProJo's media profile," said Scully.
 


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