RI Public Radio at the Crossroads: Leadership Void and Budgetary Challenges

Kate Nagle, GoLocal Contributor

RI Public Radio at the Crossroads: Leadership Void and Budgetary Challenges

Rhode Island Public Radio features a small group of talented journalists, but the fledgling public radio station, which has always suffered from a hodge-podge group of radio signals to reach the Rhode Island market, is now in the midst of a leadership void and significant budget challenges.

The two top professionals at RINPR have announced their resignation leaving Rhode Island for other markets. General Manager Joe O’Connor has left Rhode Island for WFAE in Charlotte, North Carolina. WFAE is far more financially healthy and has an annual budget 150% larger and a clear radio signal. 

Last week, Catherine Welsh, RINPR’s news director since 2010, announced her departure for Orlando, Florida. 

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The departure of the two top professionals leaves a mammoth void on both the business and content side.  RINPR did not respond to multiple attempts for comment.  

RI Public Radio Challenges Are Stacked High

The station features two of Rhode Island’s best news and political analysts - Ian Donnis and Scott McKay, but the challenges the business side of Rhode Island’s public radio face are immense.

First, as part of their agreement to split from Boston’s public radio station WBUR, the Rhode Island station agreed to pay a significant fee and $1.2 million is still due in payments, according to RI Public Radio financial documents.

Ratings for the station are low, even for a public radio station. RINPR ranks far behind the commercial stations and holding just 20% of the Rhode Island audience versus Boston WGBH’s Rhode Island market share. RI Public Radio held less than half-a-percent of the Rhode Island radio listening audience and overall radio listening continues to decline.

“2014 was the sixth extremely tough year in a row in radio which has led to cutbacks and layoffs all throughout the industry.  In that regard, RIPR does not stand out as being an exception to the unfortunate trend.  I do not necessarily think we'll see more of this negative direction and am optimistic that things will stabilize and perhaps improve in the coming year for radio,” said Michael Harrison, Publisher of Talkers Magazine.

WGBH and its affiliate Bryant University station WJMF combined have audiences more than five times larger than RI Public Radio, who suffers from a series of signals for transmission with each signal covering limited portions of Rhode Island. Accordingly, Bryant’s station and RI Public Radio recorded identical rankings in December’s ratings.  When the partnership between WGBH and Bryant was announced, Bryant’s leadership trumpeted the announcement. “Our students could not be more excited over this technological overhaul of the station,” said Bryant University President Ronald K. Machtley in a press release. “This collaboration not only brings WGBH’s Classical New England to Rhode Island, but affirms Bryant University as a media technology leader in the region.”

Law Suit Dismissed

One positive note for RI Public Radio was the sexual discrimination filed by Flo Jonic was dismissed. The radio veteran had alleged that her pay and ultimate dismissal was a result of sexual discrimination.  As GoLocal reported last year, "Currently, [reporter] Ian Donnis earns at least $75,000 a year, while I make $51,000 per year. We perform the same duties, and I have 32 more years experience than he does," wrote Jonic in her complaint with the U.S. Equal Opportunity Employment Commission, for which the Rhode Island Commission on Human Rights is the state agency.  

Jonic was later notified that the Commission found no grounds for her complaint.   

Daunting Competition

To rebound and grow, RI Public Radio will need to enhance its financial resources. With a small audience - the smallest of any radio group ranked in the Rhode Island market, the station will need to recruit new talent and grow its fundraising base to be able to gain listenership in an ever shrinking radio audience. Online radio may help. According to Pew Research’s State of the Media report issues in 2014, “Traditional radio continues to reach the vast majority of Americans 12 and older, 91% in 2013 (roughly unchanged from 2012), but online listening is where the growth is. According to Edison Media research, fully 33% of Americans reported listening to online radio “in the last week” in 2013, up from 29% in 2013. In addition, online radio listening in cars (long a stronghold of AM/FM radio) rose to 21%, from 17% in 2012.”

To compare the financial resources, RI Public Radio has an annual budget of approximately $2.5 million and WGBH in Boston's budget - which includes the television station - iis more than $144 million according, to the most recent 990 report filed with the IRS.

“In my opinion, RI can support its own public radio station if the station super serves the local business, arts, health, safety and culture interests of the state and provides unique services that separate it from public stations emanating from elsewhere,” said Harrison.


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