5 Tips for Watching Tuesday Night's Presidential Election Coverage - Horowitz
Rob Horowitz, MINDSETTER™
5 Tips for Watching Tuesday Night's Presidential Election Coverage - Horowitz

Here are five tips for watching tonight’s national coverage of the election results:
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1. The tilt of the coverage before polling places close provides clues to the early exit poll results: The election night commentary from about 5:00 PM until the polls close and results begin to come in at 700 PM or so are shaped by the early exit poll results to which all the networks are privy. If anchors and commentators shade their comments towards one of the candidates having a good night, that is nearly always a clue as to which candidate is ahead in the early exit polls. While all the networks used to contract with Edison Research for exit polling, beginning with the 2018 election, Fox News signed up with AP VoteCast, a partnership of AP and NORC at the University of Chicago, a high-quality provider of non-partisan public opinion research created in the wake of perceived exit polling deficiencies in the 2016 presidential election. This alternative is also employed by The New York Times, among others.
As a result, to get the best sense, use your clicker often and channel surf. If it seems as if your candidate is doing well based on the initial gum-flapping, however, it is premature to break out the champagne. Early exit poll results are often poor indicators of the ultimate result. One of the most famous anecdotes about jumping to a conclusion based in this case on leaked national early exit poll results was media consultant Bob Shrum reportedly saying to John Kerry on election night in 2004, “May I be the first to call you Mr. President.”
2. Pay no attention to Donald Trump’s anticipated early declaration of victory: In 2020, Donald Trump declared victory at 2:30 AM of election night in a race where Joe Biden ended up garnering 306 electoral votes and winning 7 million more popular votes than the former president. At the time Donald Trump made his declaration, there was no credible data to back up his claim. He is expected to do so again and will likely once more point to his lead among those who voted on election day. As the former president knew then and knows now, with up to half the electorate voting before election day--either by early in-person voting or by mail---and with the Democratic candidate expected to outperform him with those voters, his anticipated lead among election day voters is no guarantee of victory. We can count on Mr. Trump to deliberately mislead the public by once again taking advantage of the fact that in most states, the election day vote will be counted and publicly released before the mail ballot results are available.

4. Pay attention to the Fox News election decision desk: As they did in 2020, the state-by-state calls and the ultimate national call made by the Fox News decision desk will take on outsized importance as a reality check for Republicans and conservatives if Donald Trump. prematurely declares victory as he did in 2020 and is expected to do again this time. Fox News is where most Republicans and conservatives will get their election night news. In 2020, it was the first network to call Arizona for Joe Biden, a controversial call at the time that turned out to be correct. The Fox News decision desk is independent of the rest of the news operation and is highly respected across the political spectrum. While it will not deter Mr. Trump from making false claims either about the results or about supposed voter fraud, the Fox News decision desk can serve as at least a bit of a brake on other Republican elected officials backing the former president in any evidence-free victory declaration.
