Jaylen Brown Turns Down Over $50M in Endorsements to Launch His Own Brand – “741”
The Biz of Sports
Jaylen Brown Turns Down Over $50M in Endorsements to Launch His Own Brand – “741”
According to the announcement, Brown has turned down over $50 million in endorsement deals from major sneaker companies to pursue full ownership and creative control of his own brand.
741 is now available for pre-order at www.741performance.com, with products set to go live for sale on October 22, 2024, both online and at select retailers.
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Different Business Model - Player Controlled
This is a significant departure from professional stars who endorse major brands like Nike, New Balance, and many others. Brown’s line is independent.
The creation of 741 stems from Brown’s desire to create a solution for the traditional athlete endorsement model. By launching 741, Brown has created a brand where he is self-funding, designing, and producing from the ground up.
Brown describes the decision to turn down $50 million in offers as a necessary step toward building something lasting, stating, “The understanding of ownership and value is what’s important for the next generation of athletes. It’s time to think different and be different…create new ideas. It’s time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them.”
Name
“The name 741 carries a deep personal significance for Brown, rooted in his connection to numbers and their spiritual meanings. Throughout his life, the numbers 7, 4, and 1 have appeared frequently, each representing spiritual awakening, hard work, and new beginnings, respectively Together, these numbers align with Brown’s decision to step out on faith and pursue his own path, defying industry norms to create something truly reflective of his values,” according to the announcement.
Brown said, “741 is more than just a sneaker brand—it's a statement about independence, creativity, and ownership.”
"With the launch of 741, Jaylen Brown has established a groundbreaking company that aims to achieve four unprecedented goals in the sneaker and apparel industry. First, 741 is dedicated to creating technologically advanced, performance-driven products with no compromises in design or functionality. Second, it introduces a new economic model for endorsed athletes, giving them more ownership and control over their brands. Third, 741 ensures accessibility for all households, offering high-performance products at an affordable price. Finally, the company is committed to providing career opportunities to aspiring professionals from underserved communities, opening doors in all areas of performance and fashion retail," said the company.