New England Patriots Reportedly the 4th Most Valuable NFL Franchise
The Biz of Sports
New England Patriots Reportedly the 4th Most Valuable NFL Franchise
The 2025 ranking finds that the Dallas Cowboys command a $12.8 billion valuation — 46% higher than the Patriots.
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New England is valued at $8.76 billion. Robert Kraft purchased the New England Patriots in January 1994 for $172 million.
The lowest-ranked franchise is the Cincinnati Bengals at $5.5 billion.
METHODOLOGY:
2025 Valuation: The sum of the enterprise value of an NFL franchise combined with the value of team-related businesses and real estate holdings.
Team Value: NFL franchise valuation, derived from metrics by which football-team transactions occur, including aggregating local and national revenues and factoring in a team-specific multiplier. This represents the market value of the team itself, excluding related businesses held by its owners. It includes the value of each franchise’s 3.13% interest in the league’s properties, including NFL Films, NFL RedZone, 32 Equity (the private equity investment vehicle established by the NFL in 2013) and its digital platforms, which are acquired/dispossessed in tandem with the sale of a team.