Mega TV Merger Will Have Big Impact on WJAR-10 and WPRI-12

GoLocalProv Business Team and Kate Nagle

Mega TV Merger Will Have Big Impact on WJAR-10 and WPRI-12

Impact will be profound in the Providence-DMA.
The most underreported story in Rhode Island is the $1.6 billion acquisition by Channel 10’s parent of Channel 12’s parent company – the impact on Rhode Island’s economy and the media landscape will be profound.  Media General is also assuming nearly $1 billion of LIN Media debt making the deal $2.6 billion. 

The story broke four hours before the FBI and IRS raided Speaker Gordon Fox’s office and so most everyone in the state forgot about one of the biggest business and media stories ever to hit Rhode Island.

Certainly Channel 10 and Channel 12 won’t be reporting on the story.

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The deal announced in March, and functionally under federal review since, has Media General (Channel 10’s parent company) of Richmond, Virginia purchasing Providence-based LIN Media and the result will be the elimination of a significant number of high paying corporate jobs in Rhode Island and a huge impact on the staffing and ownership at WJAR-10, WPRI-12 and Fox-64. 

Locally, will we see the end of The Rhode Show, Nesi Notes and more local broadcasting?

As Chris Eck, Editor of MediaBistro writes about the deal, “Unfortunately, layoffs also lead to increased profitability for local television station owners.”

Impact on the Providence Market

The merger totals $2.6 billion
In all likelihood federal regulators will require Media General to shed either WJAR-10 or WPRI-12. According to documents received by GoLocal, the revenue generated by WJAR-10 is significantly higher than WPRI-12.

Documents show that in 2012, WJAR-10 generated $38.2 million for its Virginia parent company in comparison to WPRI-12 that generated just $21.9 million.  LIN Media owns not only WPRI-12, but also Fox-64 -- and that station generated an additional $12.2 million. 

Federal regulations prohibit broadcast companies from having monopolies in television markets. WJAR-10’s 2012 revenue represented 44% of the TV market, WPRI-12’s revenue was 25.4% and Fox-64 was 14.3% of the market.  Providence is one of the few markets in the Media General and LIN Media merger with the greatest overlap.

Dennis Wharton, Executive V.P. of Communications for the National Association of Broadcasters told TheWrap, “They're merging because they're seeing some of their competitors in the pay TV arena that are getting a lot larger in terms of scale. Broadcasters, I think, believe that they have to have scale to compete against providers who are not giving away their programming for free.”

Thus, the most likely scenario is for Media General to retain the cash-rich WJAR-10 and keep Fox-64 and shed WPRI-12 to another broadcast company. 

WJAR is market leader
The impact to the news product and local elements like The Rhode Show could be devastating under a new ownership group. With the contracts of key news players like Tim White and Ted Nesi expiring during the next few months and a potential new owner, WPRI-12 could look a lot more like it did in the 1980’s than it did for the Providence-based LIN Media which invested heavily in WPRI-12 and made the station highly competitive and the flagship to the LIN Media group.

The Deal and Big Layoffs?

The deal is a big deal in the television world, as LIN’s shareholders will receive stock/cash worth $27.82 a share -- 29% premium closing price of Thursday.  Including debt of $968 million, the purchase would be valued at $2.6 billion, Media General and LIN said in a joint statement on the morning of March 21.

In April, Media General fired 45 employees at its headquarters in Richmond, Virginia. According to an email sent to employees by Media General’s Chief Operating Officer George Mahoney as reported by the Richmond Times Dispatch, “This change in Media General’s business model decentralizes decision-making and results in a leaner corporate structure…Indeed, many of those who are affected are stars and have been with us for many years.”

The Media General acquisition of LIN Media is just one of the latest big deals. Both 2013 and 2014 have seen a flurry of TV deals. “Local TV station sales exploded in 2013. Nearly 300 TV stations were sold, up 205% from 2012, according to BIA/Kelsey. Likewise, the total value of these transactions was up, a 367% increase in 2013 from 2012, reaching $8.8 billion,” report Pew Research in their State of the Media report for 2014.

 

Source: PEW Research and BIA/Kelsey

Rhode Island's Changing Media Landscape

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