RI Commerce Corporation Names Betsy Wall Chief Marketing Officer

GoLocalProv Business Team

RI Commerce Corporation Names Betsy Wall Chief Marketing Officer

Betsy Wall, photo courtesy of Linkedin
The Rhode Island Commerce Corporation has announced that Betsy Wall has been selected as the agency's new chief marketing officer.

“Rhode Island has a great story to tell and I am confident that my experience in travel, tourism and New England will help to propel Rhode Island’s brand forward. I’m looking forward to this opportunity," said Wall.

Wall comes to Commerce Corporation from serving roles in Washington D.C. and Massachusetts. Wall and her team will be charged with helping to reposition Rhode Island for visitor and business attraction purposes.

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“Developing and deploying a statewide brand that attracts visitors and businesses is a top priority for the Raimondo Administration. Given her deep experience driving tourism in the New England region, Ms. Wall will provide the kind of strong, seasoned leadership we need in order to succeed in these efforts," said Rhode Island Commerce Secretary Stefan Pryor.

Wall has served over eight years as the executive director of the Massachusetts Office of Travel & Tourism. There she led the strategic redirection, including conversion to a nationally recognized, data driven digital/social public relations and marketing program,  which resulted in $18.5 billion of revenue and a second place national ranking for engagement.

Wall is also a past Chair of Discover New England, the marketing consortium of the New England states that focuses on international awareness.

Wall's annual salary will be $135,000

Rhode Island Commerce Corporation

The Rhode Island Commerce Corporation is the full service, official economic development organization for the state of Rhode Island.


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