RI’s Cool Startup Greycork Closes

GoLocalProv Business Team

RI’s Cool Startup Greycork Closes

John Humphrey, CEO
It was billed as the better Ikea — better product, better assembly and better service — but after just two years of operation, Rhode Island furniture startup Greycork has closed.

The closure was first reported by the trade magazine Home Accent Today. Greycork had raised more than $1 million in venture funds.

At the time, John Frankel of ff Venture Capital said, “The furniture industry is ripe for creative disruption.” 

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“Greycork is doing this through simple assembly and disassembly of beautifully designed, high-value pieces; all at a reasonable price. They remove middlemen, retail markup, delay, and the generally unpleasant experience inherent in the traditional furniture shopping process. Greycork appeals to a millennial consumer base that has higher expectations, and as they operate a leaner business model they can deliver a superior product and experience at lower prices,” said Frankel, a partner at ff.

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In an interview with GoLocalProv in 2016, John Humphrey, Greycork's CEO and founder said, “The company was started because we believe legacy furniture retailers offer an outdated customer experience that hasn’t kept pace with the needs and demands of the modern consumer.”

“So, we’re reinventing the way consumers are able to purchase furniture, which starts by designing furniture that is durable, high quality and can be assembled or disassembled in about five minutes in case people need to move to a new home. We couple our product design platform with innovation that makes our furniture easy to purchase online while removing risk from buying,” added Humphrey.

Humphrey was named one of Forbes’ 2016 30 Under 30 in Art & Style.


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