Twitter Relaunching Verification for Checks - With Gold, Grey, and Blue Designations

Twitter Relaunching Verification for Checks - With Gold, Grey, and Blue Designations

Elon Musk announced early Friday morning that Twitter will relaunch its verification process for “check” marks on accounts. 

Must in a series of Tweets wrote the following: 

Sorry for the delay, we’re tentatively launching Verified on Friday next week. 

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Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates. 

Painful, but necessary.

All verified individual humans will have same blue check, as boundary of what constitutes “notable” is otherwise too subjective.

Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.

Longer explanation next week.

“As it turns out, offering so-called verified check marks for an $8 monthly subscription without actually verifying identities wasn’t a brilliant idea. After Musk ignored warnings from Twitter’s own trust and safety staff, the platform’s paid Twitter Blue subscriptions rolled out and quickly resulted in some ‘verified’ accounts impersonating notable public figures and brands, driving away advertisers from the “high-risk” platform,” wrote The Verge. “Musk has since said that the company wouldn’t relaunch Twitter Blue until “we’re confident about significant impersonations not happening.”