Virgin Pulse’s Expansion Plans Move Forward in Providence — 300 Jobs, Millions in Subsidies

GoLocalProv Business Team

Virgin Pulse’s Expansion Plans Move Forward in Providence — 300 Jobs, Millions in Subsidies

Dr. Rajiv Kumar
In December of 2016, Virgin Pulse announced at a State House press conference that the company would grow its footprint in Providence from about 75 in the jewelry district to upwards of 300. The company is slated to receive $5.7 million in subsidies from RI Commerce. The agency approved the package in late 2016.

According to RINPR, the announcement will be made at the Providence Chamber of Commerce dinner tonight at the RI Convention Center that the plans are finally moving forward.

Virgin Pulse acquired Shape-Up, the Rhode Island-based work wellness company founded by Dr. Rajiv Kumar. The expanded RI footprint will be located in downtown of Fountain Street -- in the building which was housed the Providence Journal exclusively. Now, the office building has been rehabbed for multiple companies. Virgin Pulse is expected to move its Framingham, MA headquarters to Providence. 

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Last year, GoLocal selected Kumar as one of the “16 Who Made a Difference in 2016.”

The Shape-Up RI founder has come a long way - and fortunately for Rhode Island, has come back to his roots

From launching the successful workplace wellness program in Rhode Island over ten years ago, to growing it into a regional and now global healthcare leader, Kumar recently piqued the interest — and backing - of British entrepreneur Richard Branson’s Virgin Pulse, who acquired Shape Up this past February. 

Fast forward to December, when Virgin Pulse just announced it will be bringing 300 new jobs to Rhode Island in the next five years.  Not bad for a kid who dropped out of med school, got his start by winning state and Brown University business plan competitions, and is now proving to be a substantial economic catalyst for not just Providence, but the State of Rhode Island (all while going back to med school, to boot). 

"Prior to its acquisition by Virgin Pulse, ShapeUp benefited immensely from strong partnerships with the Rhode Island state government, local institutions, and community leaders. I'm thrilled that Virgin Pulse saw the potential that exists here and decided not only to stay, but to grow our footprint in this supportive and vibrant community," said Dr. Kumar, who now serves as the Chief Medical Office for Virgin Pulse. 

And elected officials are just as thrilled — if not more so. 

"When Virgin Pulse bought ShapeUp, the worst kept secret among business leaders was that they were looking to move north to Boston,” said Governor Raimondo. “Instead of losing 65 good-paying jobs to Boston, we're going to create nearly 300.”

Kumar might have been focused on the health of workplace employees, but he impacted the health of Rhode Island's economy just as much, if not more. 


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