RI Commerce Lures Vistaprint with $2.2M in Subsidies, Unaware Competitor MOO.com is RI-Based

GoLocalProv Business Team

RI Commerce Lures Vistaprint with $2.2M in Subsidies, Unaware Competitor MOO.com is RI-Based

Stefan Prior, Heads Commerce
The Raimondo Administration on Wednesday announced that Vistaprint and the potential of 125 new jobs are coming to Rhode Island over the next three years. But, RI Commerce admitted in a phone interview that they were unaware that one of Vistaprint’s competitor Moo.com is already located in Lincoln, Rhode Island. Moo.com is a design driven competitor who has been building its business in RI since 2009.

In the interview with GoLocal, Commerce’s Stefan Pryor trumpeted the Vistaprint deal, but admitted he had not heard of Moo.com.

Moo.com originally was located in East Providence, but in 2016 moved to a bigger -- 40,000 square foot -- facility in Lincoln.  Moo.com reports it has offices in Rhode Island, Massachusetts, and in the United Kingdom.

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Moo.com has received glowing reviews globally. The Boston Globe’s Scott Kirsner wrote about Moo.com in 2013,”think Vistaprint, but with a hipper aesthetic...”

“Online print and design company Moo is attempting to reinvent the old-school business card for the digital age with Business Cards Plus, printed business cards embedded with near-field communication chips that turn them into launch pads for your online portfolio, social media channels, company app or website, music demo, or anything else you want people to see online” wrote Slate magazine about the company that employs approximately 400.

Raimondo at a campaign event at Robbins' mill complex
This is not the first time that RI Commerce’s due diligence comes into question.

Teespring  

In 2015, a GoLocal investigation found through a public document request to the Governor’s office, Commerce Corporation, Providence Mayor’s office and Providence economic development officials that none of them had a single meeting with the Teespring in 2015. The company tagged as one of the hottest in America moved to Kentucky and California. As GoLocal wrote:

In 2014 and 2015, Teespring raised $55 million in venture capital funds from many of the top funds in the country. The Brown start-up has been compared to an Uber and AirBNB type of company and is expected to do over $200 million in sales in 2015. All of this business momentum is great news for the Brown University - spinoff, but the bad news it now growing and hiring in San Francisco and Kentucky and not Rhode Island.

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CA Slumlord In 2016, an on-going GoLocal investigation unveiled that Commerce Corporation authorized millions for Lance Robbins — a developer who was known to be Los Angeles’ worst slumlord. 

GoLocal reported in a 20 piece series on the issue in California, North Carolina and Rhode Island: 

Governor Gina M. Raimondo and the Board of the Rhode Island Commerce Corporation voted to provide Urban Smart Growth — which is run by controversial developer Lance Robbins — up to a maximum of $3,569,657 in Rebuild Rhode Island Tax Credits.

Teespirng left RI for Kentucky and California
However, one of the top advocacy lawyers in the country, Lauren Saunders, told GoLocalProv.com following the announcement on Tuesday, “Robbins was one of the most dishonest and unscrupulous people I have come across in my career working for vulnerable tenants and consumers. I cannot imagine entrusting any (public) money to him.”

Saunders, who is Associate Director of the National Consumer Law Center in Washington, DC, had battled with Robbins when she represented tenants in Los Angeles, CA where Robbins operated before relocating to Rhode Island.

The National Consumer Law Center's, whose mission is "serving low-income consumers," states that it is "committed to supporting and advancing diversity inside and outside the organization." Saunders clarified that her comments on Robbins were hers, and not of the center's.

“Lance Robbins was the worst slumlord in L.A. history. The city's Slum Housing Task Force prosecuted him numerous times for horrible conditions at his buildings. He also ran up huge water bills at his buildings that he refused to pay, and the city was reluctant to shut off the water for fear of harming the tenants. I filed a False Claims Act case against him and he was forced to pay $1 million in back water bills," Saunders told GoLocal.

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While Pryor is a talented deal-maker, staff due diligence at Commerce seems to be lacking.

Moo.com has been located in RI since 2009
Vistaprint’s Impact on Rhode Island

While Moo.com has been working to build its business in Rhode Island, Vistaprint comes in with a state sponsored incentive program blowing at its back.

Pryor said that this is a new office for Vistaprint and if Rhode Island did not win it , the jobs would go to another state and having it come to Rhode Island is a net win for Rhode Island.

Governor Gina Raimondo said about the announcement of Vistaprint "The economy is growing, and today's announcement means more good-paying jobs for Rhode Islanders. I'm thrilled that Vistaprint Corporate has chosen Rhode Island for its national sales office. Rhode Island provides exactly what Vistaprint Corporate was looking for-access to talent, a high quality of life, fiscally responsible incentives to make our state competitive during its search and long-term potential for growth."

Raimondo’s office referred questions about the potential deal’s impact on Moo.com to Commerce.

Pryor defended the incentive program and its impact. He said that any company can apply for the program. He said that Commerce has completed seventeen deals like Vistaprint in the past 17 months and if all of the milestones are hit then the program is estimated to produce over 1,400 new jobs and more than $40 million in cumulative new revenue over the next decade — on average $4 million a year.

In addition, Pryor told GoLocal that attracting Vistaprint may help to develop an industry to Rhode Island as talent is attracted to markets where there are multiple options for career development.

Moo.com did not respond to outreach from GoLocal.


Lance Robbins Controversies Through the Years

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