Media Campaign Launched By State to Combat Drug Addiction and Overdose

GoLocalProv Health Team

Media Campaign Launched By State to Combat Drug Addiction and Overdose

The RI Departments of Health, Behavioral Healthcare, Developmental Disabilities and Hospitals, and Anchor Recovery Community Center announced a new campaign Friday aimed at getting assistance to Rhode Islanders addicted to drugs and alcohol.

The “Addiction is a Disease. Recovery is Possible.” media campaign was launched at an event at Anchor Recovery on Monday morning. Research indicated that the most effective way to reach out to people with active addiction is to share stories from fellow Rhode Islanders who have experienced successful, long-term recovery.

The campaign features eight local men and women who share their personal stories of addiction and recovery. The campaign is featured on bus advertising, posters in a variety of venues in the community, TV and radio ads, and a website, www.recover.ri.gov, which includes video testimonials from participants in the campaign.

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In 2014, there were 232 apparent accidental drug overdose deaths in RI.
“Our goal is to share stories that provide hope and inspiration to our siblings, parents, children, and friends who are suffering the effects of addiction,” said Director of Health, Michael Fine, MD. “With 232 apparent drug overdose deaths in 2014, these campaign messages come none too soon. We want people to know that there is help and there are people who are successful in long-term recovery.”

 “As it is with any chronic disease, recovery and support are essential to conquering substance use disorders,” said Jim Gillen, Director of Recovery Services at the Providence Center / Anchor Recovery Community Center.  “Every day at Anchor we see people living rewarding and fulfilling lives in recovery. People struggling with addiction—either in their own lives or the life of someone they love—need to know there is help and there is hope.”

“The people who have come forward today and who will be seen all across the state in this multi-media campaign have extraordinary courage on several levels,”  Linda Mahoney, BHDDH Administrator added. “They had the courage to seek recovery--and they have the courage to go public with their stories.  This will save lives because what they are saying is 'I was sick, but now I'm well again but there's still work to do.’” 

A final component of the campaign targets law enforcement and first responders with training and printed materials about how to administer Narcan (an overdose antidote) and how to make referrals to treatment and recovery.

In 2014, there were 232 apparent accidental drug overdose deaths. Of those, 208 (90%) of the 231 screened cases involved at least one opioid drug and/or opioid medication.  83 (37%) of the 225 screened cases involved fentanyl.

These apparent accidental drug overdose deaths were among people who appeared to be using in 31 different cities and towns in Rhode Island, affecting men and women of all ages and ethnicities, and four towns in Massachusetts:

- 65 men and 67 women ranging in age from 20 to 72;
- 43 people in their twenties, 64 people in their thirties, 61 people in their forties, 53 people in their fifties, and 11 people in their sixties and seventies;
- 205 people were white, 26 were black, and 1 was Asian.


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