Sales of JUUL E-Cigarettes Grow 641% in 2017, FDA Investigating

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Sales of JUUL E-Cigarettes Grow 641% in 2017, FDA Investigating

JUUL sales skyrocket PHOTO: Vaping360/flickr
Sales of JUUL e-cigarettes grew more than seven-fold from 2016 to 2017, according to data released on Tuesday by the Centers for Disease Control and Prevention (CDC).

During 2016-2017, JUUL Labs’ sales increased 641 percent — from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

By December of 2017, JUUL Labs’ sales comprised nearly 1 in 3 e-cigarette sales nationally, making it the largest market share in the United States.

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Youth Using JUUL

A recent analysis found that 74 percent of youth who used JUUL reported obtaining the device from a physical retail store, and about half reported obtaining the device from a social source such as a friend or family member.

“The popularity of JUUL among kids threatens our progress in reducing youth e-cigarette use. We are alarmed that these new high nicotine content e-cigarettes, marketed and sold in kid-friendly flavors, are so appealing to our nation’s young people,” said Robert Redfield, M.D., director of CDC.

Use of JUUL by youth in schools, including in classrooms and bathrooms, has been widely reported.

“There are no redeeming benefits of e-cigarettes for young people. The use of certain USB-shaped e-cigarettes is especially dangerous among youth because these products contain extremely high levels of nicotine, which can harm the developing adolescent brain," said Corinne Graffunder, DrPH, director of CDC’s Office on Smoking and Health. 

FDA Taking Action 

The sharp increase in sales and sales to youth prompted the Food and Drug Administration (FDA) to inspect JUUL Labs in San Francisco and seize thousands of pages of documents. 

That followed the FDA taking a series of actions as part of its Youth Tobacco Prevention Plan to target the illegal sales of e-cigarettes to youth, as well as youth-oriented marketing and appeal of the products.

In September 2018, FDA announced the issuance of over 1,300 warning letters and civil money penalty complaints to retailers who illegally sold JUUL and other e-cigarette products to minors.

The FDA also requested information from JUUL, and several other manufacturers, related to marketing, youth appeal, and product design, including details on the companies’ plans to address the problem of youth use of their products.

About JUUL

Like other e-cigarettes, JUUL is a battery-powered device that heats a nicotine-containing liquid to produce an aerosol that is inhaled.

JUUL comes in a variety of flavors, including mango and creme, and also uses nicotine salts, which can allow high levels of nicotine to be inhaled more easily and with less irritation.

Other manufacturers have recently started making look-alike e-cigarette products.


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