Is WPRO Violating Equal Time with Buddy Cianci Show Title?

Kate Nagle, GoLocal Contributor

Is WPRO Violating Equal Time with Buddy Cianci Show Title?

Cianci remains featured prominently on the WPRO website.
Former Providence Mayor Vincent "Buddy" Cianci has vacated his position at the Buddy Cianci Show on WPRO since declaring his intentions to run again this year -- but what of the Buddy Cianci Show?

While veteran Tara Granahan has taken over since Cianci's departure, the show continues to be posted on WPRO's website as the Buddy Cianci Show, and Cianci's previously taped paid reads continue to be run on air following his departure.

"Buddy's name should be taken off the show and it is an unfair advantage," said Democratic Mayoral candidate Jorge Elorza.  "However, we're much too focused on articulating a vision for a better Providence to be distracted by Buddy's celebrity, and we trust that the people of this city feel the same way."

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Cianci's leaving the show comes due to the "equal time" rule, in which federal law stipulates that broadcast companies must provide an equivalent opportunity to any opposing political candidate who requests it -- meaning if the station gives a fee minute to a candidate, it would have to to the same for another candidate.

Currently, four of the Providence Mayoral contenders -- Elorza, Lorne Adrain, Brett Smiley, and Michael Solomon -- have all signed the "For Our Daughters" pledge to not appear on any WPRO show until the station severs its ties with radio host John DePetro.

"Tara Granahan is an accomplished and successful journalist," said now-Independent candidate Lorne Adrain.  "Ms. Granahan's new role should be embraced for helping end the gender imbalance of WPRO's talk show hosts."

Granahan did not respond to request for comment on the status of the Buddy Cianci Show's title. 

Equal Time?

Cianci is no longer on the air with WPRO during the campaign, but maintains a strong presence with taped ad reads and website placement.
Cianci joined the airwaves on WPRO in 2007, after having completed five years in federal prison.  Cianci, who became eligible to run for Mayor of Providence in 2012, three years after his probation ended, filed his paperwork to run as an Independent candidate in the 2014 race on Wednesday, June 25.

While Cianci has left his host position at the station during the weekday 3-6 time slot, he can still be heard on previously taped advertisements, and is listed on the WPRO site with prior podcasts.

In terms of Cianci's continued presence,  Rhode Island College Professor of Communications and mass media expert Eung-Jun Min said that he didn't believe keeping the name in the station's website was "necessarily unethical or viewed as a conflict of interest."

"As you know, there are few exemptions in Equal-Time Rule. Talk shows and other regular news programming from syndicates, such as Access Hollywood, are declared exempt from the rule by the FCC on a case-by-case basis. Not sure how WPRO made an arrangement with Cianci (in case he loses) and Tara Granahan but I am sure the station must have checked all legal and political issues with their lawyers," said Min. 

"I am also not sure how the website's name can improve Cianci's visibility and create a greater advantage against his opponents," said Min.  "MSNBC has already written an article, "Mayor, prisoner, and Mayor again." He's Buddy. It can have both favorable and unfavorable consequences."

Republican Mayoral candidate Dan Harrop said he believed the continued broadcast presence was just a "minor issue."

"Buddy has has his show a long time and I would just see this as WPRO inefficiency. I am more concerned with with his attempt to re-write history and downplay his part in the scandals surrounding Providence pensions which are going to throw the city into bankruptcy," said Harrop.  

Looking forward

Demoratic candidate Brett Smiley, who has recently sparred with Cianci over a potential debate -- and where that would be -- said that he viewed the current status of the show's title as an oversight that warranted "correction."

"Since Buddy Cianci entered the race, WPRO and its reporters have presented a fair and balanced account of the race," said Democratic candidate Brett Smiley.  "The fact that the 3-6 PM slot is still branded as the "Buddy Cianci Show" is certainly an oversight, and I'm confident that WPRO will make that correction and that they and every news outlet will move forward with substantive coverage of the issues of real importance to the people of Providence."

Min said he believed, however, that should WPRO in fact decide to keep the Cianci show title moving forward, that it would not present an issue.

"It is the sensible thing to do for WPRO to announce that Cianci is taking a leave of absence during the campaign," said Min.  "Why does WPRO still maintain the show's name? It's a brand name and they want to keep it alive."

As for whether Cianci is getting compensated for previously taped paid reads that continue to be aired, he said, "I've had a contract with them that works out compensation.  I'll let them get into that."


 


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