NCAA March Madness in Providence: “It’s Our Super Bowl”

Kate Nagle, GoLocal News Editor

NCAA March Madness in Providence: “It’s Our Super Bowl”

Outside the Dunk this week.
The opening rounds of the NCAA men's basketball tournament in Providence have brought in thousands of visitors to the state — and the Providence Warwick Convention and Visitors Bureau estimates the direct spending alone by visitors to be over $3.5 million dollars. 

“’It’s our Final Four in a lot of ways -- it's our Super Bowl, it’s what we're good at,” said Dunkin’ Donuts Center General Manager Larry Lepore, “I think it speaks to Providence getting behind it. The ticket price was the highest in the country, higher than any of the eight locations, which was all based on demand. We were the first to sell out.  This is a big deal in Providence, people support it.”

The city allowed for block-party style areas on the city streets on Thursday when the four first round games were played, put on a special Waterfire on Friday night, and finishes up host duties on Saturday when Wichita State plays Miami at noon, and Duke squares off against Yale immediately following. 

GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST

“This weekend’s booming activity is a chance to showcase all that Providence has to offer. Whether you are coming into the city for the NCAA tournament, St. Patrick’s and St. Joseph’s Day celebrations, Waterfire, the philharmonic or any of our wonderful shows, shops or restaurants, Providence is the place to be,” said Providence Mayor Jorge Elorza. “I am grateful to our dedicated businesses, community partners, public safety officials and the Providence Warwick Convention Visitors Bureau for all they do to make our city such an exciting destination.”

Providence Punching Above Weight?

Inside the Dunk on Thursday.
Lepore explained that the Dunkin’ Donuts Center, which has a capacity of 13,000 for basketball, is forced to compete with facilities that have seating for 17,000, or highe -- but can hold its own. 

“One of the things that helps us is that the network leaves happy,” said Lepore.  “They don't want to televise a game with empty seats -- when you watch it on TV, the building looks like it’s 20,000 fans.”

“Look at the difference with the Providence College game,” said Lepore, referencing the Friars' first round game in Raleigh, North Carolina, which was the last game of the day. “If you look at the tape, there were a lot of empty seats.  Some folks might have left the last game early on Thursday here, but it wasn’t as glaring. When we did renovations, I was convinced that we would never do a ‘bright red seat’.  We went to black because nothing sticks out like an empty red seat on TV.”

“Being SMG — the biggest operator of arenas in the country -- people who I work with all over the country call me up and say when you're noontime on CBS and you have six hours coming live from Providence, you can’t top that,” said Lepore. “Every time you come back from a commercial, you see the logo on the floor.  You can’t put a price on that.”

“It’s a big deal in Providence, people support it, the media covers it.  It’s tough to get coverage in a city that has a professional team, it’s not quite as big a story in a Brooklyn, or Miami,” said Lepore. “There’s a number of reasons why we're able to get an event like this, it's the overall experience,  its not just about the [money] grab. You have to give the NCAA credit for that.”

State Representative — and former City Council President and Interim Mayor — John Lombardi said he wasn’t happy with one aspect of the weekend. 

“I got hit by numerous folks that the city tagged a bunch of cars by the Dunk,” said Lombardi, of calls he’d received about people getting parking tickets.  “Another anti-business, anti-commercial and anti-consumer maneuver on the part of the City. Halt the open container restriction and allow people the ability to park as we do on the holidays.”

Neighborhood, State Impact

Federal Hill
Rick Simone, President of EGN who serves as a consultant for the Federal Hill Commerce Association, said the event — and others in the city this weekend — have been a huge boost for the Hill.

“We’re not exactly a St. Patrick’s Day destination, but most of the restaurants and bars were packed on Thursday night,” said Simone. “Reservations are up, and we even have two teams coming up this weekend, and those are parties of forty to fifty.  And we’ve got the San Giuseppe Day celebration on Saturday, Roma and Biergarten will be at Garibaldi Park with a DJ starting at noon. It’s going to be a big day."

Simone said that parking was not an issue from what he saw on the Hill Thursday night. 

“If anything, I wish the city could have gotten more people to come up here from downtown to park, which I think would have helped downtown,” said Simone.

Martha Sheridan with the CVB, who had provided the $3.5 million direct spend estimate, said that she hopes the impact lasts longer than the weekend. 

“From our perspective what we find so valuable, is it gives us exposure to an audience that might not have traveled here otherwise.  Yale fans, Duke fans -- they come in, have a good time, and so far it’s been successful - and hopefully they’ll want to come back,” said Sheridan. “Through the visitor centers at the hotels, we know they were out in Rhode Island on Friday, going to Newport and other parts of the state. That's a big plus -- it's really about the whole state.”


10 Biggest Issues Facing Providence in 2016

Enjoy this post? Share it with others.