(add)ventures and Miami-Based Prism Group Join in a Strategic Alliance

(add)ventures and Miami-Based Prism Group Join in a Strategic Alliance

Providence-based (add)ventures, a multidisciplinary brand communications firm, and Prism Group, Inc., a public relations and special events company in Miami, have joined together in a strategic alliance to offer "more competitive end-to-end solutions" to companies that market in Latin America {LATAM) and to the U.S. Hispanic population across the country.

The recently signed agreement formalizes their work in Latin America, Puerto Rico and the Caribbean for clients such as Acer, Alcatel, Lexmark, Samsung and Welch-Allyn.

"Our Miami hub was launched five years ago to help our client partners succeed in the U.S. Hispanic market. As we became entrenched in the community, we discovered that Miami is truly the commerce capital of Latin America. (add)ventures Miami soon became a LATAM Gateway for U.S. Companies looking to enter those markets in an insightful, and brand cultural way," said  Steve Rosa, President/CEO of (add)ventures.

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The company's said that, "There is tremendous potential for Rhode Island companies in Latin America yet many misconceptions persist. Many think translation is marketing and treat the entire continent as a single market. Latin America is richly unique and markets should be explored country by country, region by region, island by island, and city by city.  It is going global by going local."

(add)ventures is an award-winning, which was founded in Providence, now has offices in Miami, FL and New York City, NY, and has partnerships with firms in Argentina and Estonia.

“It has been such a positive and prolific relationship that we are taking it to the next level by living together,” said Stephen Rosa, president and chief executive officer of (add)ventures. “Our new blended family in Miami will be supported by (add)ventures’ New England and New York City offices and both firms’ teams in LATAM.”

“Rooted in public relations and events, we are extremely proud of our heritage within this evolving industry landscape and honor being in the message and idea business,” said Julissa Nova, president of Prism Group, Inc. “We look forward to a fruitful alliance with a company who shares the same vision as we do, and are confident that the synergy will meet and exceed the needs of our clients.”   

“Further integrating our teams extends our LATAM reach while creating richer brand communication solutions for our client partners,” said Joel Velez, managing director, strategy/creative of (add)ventures Miami. “It’s better working more efficiently while having even more fun doing it.”