Hasbro: Strong Quarter; Toy Prices Expected to Continue to Increase Due to Tariffs

Hasbro: Strong Quarter; Toy Prices Expected to Continue to Increase Due to Tariffs

Hasbro CEO Chris Cocks said that sees the prices of toys continuing to creep up for the rest of the year due to tariffs. He made the remarks while announcing the second quarter results on Wednesday morning.

The company announced a strong quarter and the stock continues to move upwards rebounding from a 52-week low of $49 a share and is trading on Wednesday morning at $77.57.  The stock has increased 58% this year from the low.

Hasbro reported financial results for the second quarter 2025. The reports made no mention of moving the corporate headquarters to Boston.

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“Hasbro’s return to growth in the first half of 2025 is clear validation that our Playing to Win strategy is working,” said Chris Cocks, Chief Executive Officer, Hasbro, Inc. “We delivered record-setting results from MAGIC: THE GATHERING, alongside strong contributions from our games portfolio, licensing partnerships, and digital initiatives. With this momentum, we’re increasing our full-year outlook and positioning Hasbro for sustained growth in 2025 and beyond.”

“We are raising our full-year revenue and adjusted EBITDA guidance, fueled by performance in our Wizards business. Despite a dynamic macro environment, the strength of our diversified business and cost productivity initiatives support our updated outlook,” said Gina Goetter, Hasbro Chief Financial Officer and Chief Operating Officer.

While overall revenue for the quarter fell 1.5% from the same period a year ago to $980.8 million, that beat the average analyst estimate.

Revenue for its largest segment, Wizards of the Coast and Digital Gaming, jumped 15.6% to $522.4 million, while the average estimate of two analysts compiled by FactSet was $447.5 million.