Most Valuable College Basketball Teams in U.S. — How PC, URI, Bryant & Brown Rank

The Biz of Sports

Most Valuable College Basketball Teams in U.S. — How PC, URI, Bryant & Brown Rank

PHOTO: GoLocal
A new study reported by the Wall Street Journal ranks each of the men’s college basketball programs.

According to the report, North Carolina’s men’s basketball team has the highest valuation in the sport at $378 million. North Carolina ranked just ahead of rival Duke ($370 million), making the two schools in the ACC the only teams that eclipsed $300 million in total value.

Indiana, which failed to make the tournament, placed third at $279 million,

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Ryan Brewer, an associate professor of finance at Indiana University Columbus, developed the analysis. 

The two teams in the national championship game were the University of Florida Gators ($121 million), which ranked 31st, and Houston ($81 million), which ranked 58th.

 

How the Local Teams Rank

Providence College is ranked 38th in the country with a value of $102 million.

The University of Rhode Island is ranked 99th at $29 million.

Bryant University, who made it to the NCAA Tournament, is ranked 255th and valued at $10 million.

Brown University is ranked 300th at a value of just $8 million.

 

This story was first published 4/8/25 6:29 AM


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