RI Commerce Wins National Award for VisitRhodeIsland Campaign

GoLocalProv Business Team

RI Commerce Wins National Award for VisitRhodeIsland Campaign

Stefan Pryor
The Rhode Island Commerce Corporation was honored with a Gold Adrian Award for digital marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI).

Commerce won the award with its VisitRhodeIsland.com campaign.

“After months of preparing a platform that we feel is an excellent resource for both tourists and community members, it is an honor to receive the Gold Adrian Award for our submission in the website category. This truly reflects the effort our team put into creating a hub for tourism in Rhode Island on the VisitRhodeIsland.com site,” said Matt Sheaff, Director of Communications and Stakeholder Outreach.

GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST

Rhode Island Commerce Corporation was honored during the HSMAI Adrian Awards Gala on January 22, 2019, at the New York Marriott Marquis.

VisitRhodeIsland.com

After going live, VisitRhodeIsland.com received an eight percent traffic increase overall, and a 188 percent increase in Travel Guide form submissions.

“Rhode Island may be a small state, but the Rhode Island Commerce Corporation had big goals for the redesign of the VisitRhodeIsland.com website. This led many substantive features on the new inspirational, responsive-state website that are increasing traffic, sessions, and pageviews. Features include an immediately compelling homepage video header; lots of wayfinding with several types of custom interactive maps; enhanced listings featuring three viewing options: grid, list, and map; and multiple pages featuring user-generated social content,” writes HSMAI on their website.

Adrian Awards Dinner Reception & Gala

Attended by nearly 1,000 hospitality, travel, and tourism marketing executives, this elegant affair is a must-attend industry event.

The Adrian Awards Dinner Reception & Gala, recognized as a Top 100 Event in New York City by BizBash, celebrates award-winning work and the people behind it, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. 

Click here to see all the winning entries


19 to Watch in 2019 - FULL LIST

Enjoy this post? Share it with others.