Twice, Hasbro Execs Failed to Disclose Interests in Major RI Deals — RI Lottery and 38 Studios

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Twice, Hasbro Execs Failed to Disclose Interests in Major RI Deals — RI Lottery and 38 Studios

For the second time in the past ten years, top Hasbro officials have failed to disclose business interests in two major Rhode Island funding controversies — the lottery contract and 38 Studios.

As GoLocal unveiled on Saturday, Alan Hassenfeld, the longtime Hasbro CEO who has served on Hasbro’s board since 1978, said in relations to the lottery battle in Rhode Island, “I have no skin in the game with IGT or Twin River.’’ 

The quote appeared in GateHouse Media’s Providence Journal.

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But, Hassenfeld’s Hasbro has a lot of skin in the game.

Twin River is trying to unseat IGT and become the state’s lone lottery provider. Just one problem, Twin River is a casino company, not a technology company and so it has teamed with Scientific Games Corporation, which would provide the technology infrastructure.

Hassenfeld has failed to disclose Hasbro’s longstanding agreements with Scientific Games — a multi-million contract that goes back to a 1998 contract.

Hassenfeld is the largest individual shareholder and third-largest overall behind two major institutional investors, Capital Research & Management Co. and Vanguard Group in Hasbro. He owns 7,881,840 shares and with Hasbro trading at $113 a share, Hassenfeld’s stock is valued at more than $890 million, according to MarketScreener.

In 2014, Scientific Games Corporation announced it was extending through 2025 its long-term license agreement with Hasbro for the exclusive use of MONOPOLY and more than 15 other “iconic game brands.”

A week ago, Hassenfeld, now a Florida resident, said that he would pay for an “independent study” of the proposed IGT contract extension.

Hasbro recently hired Twin River lobbyist Mark Ryan to represent the company at the Rhode Island State House.

 

Verrecchia — 38 Studios — EA Sports

in 2015, GoLocal unveiled the relationship between Hasbro, EA Sports -- and 38 Studios.

Hasbro signed a major partnership agreement with Electronic Arts (EA) in 2007 — an agreement that would help transform the Rhode Island toy company from a product-based manufacturing company to an interactive and entertainment-focused multi-billion business. The deal has been worth hundreds of millions for the two companies. The CEO of Hasbro at the time was Al Verrecchia.

EA is the same company that had a major partnership and investment in 38 Studios. In a document released by then-Superior Court Judge Michael Silverstein, a May 2010 memo was included that outlined the multi-million deal between EA and 38 Studios for the funding of $50 million and royalty structure that could exceed $100 million.  The EA agreement was material to the state of Rhode Island’s financing. Of course, the state’s financing of $75 million to 38 Studios was a de facto a stabilizing force to EA’s interests.

 

EA the Focus

A press release issued by EA in May 2010 said, "We are thrilled to be working with 38 Studios. The world of RPG gaming is so rich and it is a perfect complement to our partners and title portfolio in EAP," said David DeMartini, Senior VP and General Manager of EA Partners. "Project Mercury is bursting with first-rate talent, with passion that spans across the board.” Project Mercury was the name of 38 Studios’ project.

The relationship between EA and 38 Studios was core to the viability of Curt Schilling's company. It would be difficult if not impossible for 38 Studios or any gaming company to bring a game to market without EA's distribution structure.

A confidential memo between top entertainment law firm and 38 Studios’ CEO Jen MacLean outlined a complex agreement that provided for EA to provide funding in exchange for full repayment and significant portions of the royalties generated — 70% to EA under $100 million in sales revenue.  As GoLocal previously reported, in the time period of May of 2010, as the $75 million bond statute and EDC staff was developing the strategy, 38 Studios had limited cash and was straining to make payroll.

During the course of Verrecchia’s deposition in the state’s lawsuit, he defended his 38 Studios vote as a board member of the RI Economic Development Corporations. “When I voted for the bonds, I believed that the business model and financial projections were sufficient to complete the development of the game and get it to market. So that was an important consideration in selling the bonds," he said. 

For Verrecchia, at the time of the 38 Studios vote, he was the Chairman of a major public company who had a material and strategic relationship with EA. He was serving on a public board voting for $75 million in funding for a company that had a $50 million investment from the same company with which Hasbro was partnering. 

But why Verrecchia voted at all on 38 Studios funding is unknown. With the complexity of the business relationships between Hasbro and EA, why he did not recuse himself from participating in the 38 Studios matter is unclear.

Verrecchia had trained as an accountant at URI and had joined Hasbro in 1965. He had helped both Stephen and Alan Hassenfeld grow the Pawtucket-based company to the second-largest toy company in the world with a value of over $4.8 billion.

 

How Important was Verrecchia’s EA Deal to Hasbro’s Viability and Growth

The agreement with EA was negotiated under the leadership of Verrecchia, the same man who served as Vice Chairman of the RI Economic Development Corporation Board. The Chair of the EDC Board was fellow RI-businessman turned politician Don Carcieri.

The EA agreement for Hasbro was one major step in transforming the company from a toy manufacturing company and selling their products in Walmart, Kmart and Toys "R" Us to transforming Hasbro to higher-margin electronic and interactive games. Just one year after the Hasbro and EA agreement was signed, Hasbro was realizing the benefits of the deal.

In Hasbro’s Annual Report in 2009, the company was trumpeting the financial impact of the EA deal, “Since our first digital games from EA hit the market in 2008, EA has sold at retail eight million units of Hasbro branded digital games. In 2009, EA successfully launched games for brands from LITTLEST PET SHOP to TRIVIAL PURSUIT to NERF to FAMILY GAME NIGHT. For mobile users, Hasbro brands, including BATTLESHIP, MONOPOLY and SCRABBLE, were top-grossing titles on the iPhone App Store during the 2009 holiday season and both MONOPOLY and SCRABBLE have remained in the top 50 consistently since launch. With great family and casual brands such as these, EA and Hasbro are well-positioned to leverage the evolution underway in the digital gaming market place, as mobile and online games grow to represent a larger portion of the total digital gaming opportunity.”

In part due to the agreement with EA, Hasbro’s stock rose from a $27 per share stock to finishing 2010 as a $48 stock. As of close Friday, Hasbro stock was trading at $113 dollars a share.

 

Was Voting for 38 Studios Funding a Conflict

Efforts to reach Verrecchia directly and through Hasbro were unsuccessful. However, in the documents released and in Verrecchia’s two days of depositions, the former Vice-Chair of the EDC board outlined how he had connected key Hasbro staff to assist EDC staff with the review. 

In part, Verrecchia defended his vote for 38 Studios because “The RPG (role-playing game), from a financial perspective, was funded by EA, and we knew that. And we knew most of the revenue coming in initially would have to pay off the EA loan. So I was more concerned with the market success of the RPG to support the MMOG (massively multiplayer online game).”

Verrecchia helped to support EDC staff by introducing top staff to key people at Hasbro who worked with EA. According to one Saul email identified in Verrecchia’s deposition, “You (Verrecchia) agreed to introduce us to Mark Blecher (VP of Digital media and gaming) as part of the 38 Studio’s due diligence.”

In one exchange between one of the attorneys and Verrecchia during his deposition, he was asked, “So was it reasonable for you to assume when you voted in favor of the 38 Studios transaction that 38 Studios would be able to reach a distribution agreement with EA for Copernicus?” 

Verrecchia said, “Yes…They have a distribution agreement on the RPG where EA was pre-funding $50 million. So they weren’t just another guy off the street. EA had already an arrangement…as I thought it was quite reasonable if we got the game to completion that EA would distribute…”

 

Hasbro and EA Extend Agreement

In 2012, 38 Studios ran out of money despite Rhode Island's investment of $75 million and could not find additional investors.

By 2013, Hasbro and EA announced that they were extending and expanding their partnership. "Over the past six years, Hasbro and EA have collaborated to develop some of the most popular digital games based on Hasbro's best-selling global game brands, including MONOPOLY, SCRABBLE and THE GAME OF LIFE," said Mark Blecher, Hasbro Senior Vice President and General Manager, Digital Gaming and Corporate Development. "The next phase of our relationship will build on this tremendous success and is specifically focused on leveraging Hasbro's rich game brands with EA's leadership in the mobile space. Our relationship with EA for mobile is an integral component of our digital strategy for developing Hasbro brands across gaming platforms."

 

Licensing Here and Licensing There

Belcher is the same senior Hasbro official who helped to put together the licensing agreements with Scientific Games.

Mark Blecher, SVP of Corporate Strategy and Business Affairs at Hasbro said in 2014 about the Scientific Games agreement, "For more than 90 years, Hasbro has been committed to building play experiences that consumers trust. Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy MONOPOLY experiences through lotteries, casinos, online, at retail and, now at table games across the globe. We're proud that our iconic brands have served as a catalyst for gaming innovation and look forward to our enhanced partnership with Scientific Games." 

 

Monoploy Cash Grab
Scientific Games Agreement Started in 1990s -- When Hassenfeld Was CEO

When Hassenfeld was CEO of Hasbro he cemented the deal with Twin River’s partner. The ties between Hasbro and the gambling company are long and deep.

"Since 1998, Scientific Games has worked collaboratively with Hasbro in using the MONOPOLY brand as a pillar for innovation, leveraging its popularity to become one of the industry's top game brands," said Scientific Games' President and CEO, Barry Cottle in the 2014 announcement. "This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the MONOPOLY brand as a leading slot brand and the top-selling licensed brand for lottery tickets. The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We're excited to continue working with Hasbro to take MONOPOLY to the next level in gaming."

Specifically, the Hasbro and Scientific Games partnership allows the gambling company to use MONOPOLY branded content, and games based on many of Hasbro's iconic and extensive line of household favorites such as GAME OF LIFE, BATTLESHIP, CLUE, OUIJA, and YAHTZEE globally and SCRABBLE in the U.S. and Canada.

EDITOR'S NOTE: IGT is a GoLocal advertiser, Twin River has been a long-time advertiser, and Hassenfeld is a distant cousin to GoLocal CEO and co-founder Josh Fenton.

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