John Perilli: Buddy Cianci’s Long, Sad Comeback Trail

John Perilli, GoLocalProv MINDSETTER™

John Perilli: Buddy Cianci’s Long, Sad Comeback Trail

In his comeback campaign, Buddy Cianci will either have to apologize or rewrite the past, believes John Perilli
After a shameful, scandalous departure from public service, a certain former politician would like your vote again. But don’t worry––He’s not the only one.

Buddy Cianci is far from alone in attempting a political comeback. After writing the manual on it in 1990, his first return, Buddy’s example has been followed by such fallen stars as Newt Gingrich, Mark Sanford and Anthony Weiner. And now that Rhode Island’s most infamous mayor-turned-memoir-writing-marinara-seller is going to have another try at coming back, it’s time to examine this oddest of political tropes.

Option 1: The Apologetic Route

No two political comebacks are completely alike, but they tend to fall into one of two types: the apologetic and revisionist routes. Buddy will have to take one route or the other: It’s a near-impossible balancing act to pull off both.

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The apology route speaks for itself: A disgraced former politician publicly owns up to his or her sins, making sure to cast a positive light on themselves and emphasize what they have supposedly learned.

This route has a unique pull on our hearts and minds. America’s “civic religion”––that sacred combination of our beliefs in freedom, the Constitution and manifest destiny, in which democratic politics plays an important part––is highly Judeo-Christian. This means that the forgiveness narrative is especially strong, holding an almost holy sway over us.

It’s important, with this route, to have the proper tone––that is, to appear sufficiently sad and contrite to come across as authentic. Modern exponents of this theory have made this clear. Mark Sanford, the former South Carolina Governor who disappeared from office for a week on an extramarital affair, came back and won a Congressional seat after chanting a refrain of humility and lessons learned. Rhode Island’s very own former Treasurer Frank Caprio has taken this route as well. He has openly owned up to telling off President Obama in 2010 during his campaign for Governor, and is now seeking his old office on a message of apology.

The only trouble with this route is: If your trespass was bad enough, reminding people of it might not do you any favors. For example, former Congressman Anthony Weiner, who was trying to recover from a sexting scandal as he ran for Mayor of New York, was done in by a second wave of improprieties. Similarly, if Frank Caprio’s primary opponent, liberal investor Seth Magaziner, can remind everyone enough of Caprio’s wrongs, it might be to the former Treasurer’s doom.

This does not seem like the route Buddy Cianci will take. His public style is too brash, too caustic for him to countenance an apology. While he has talked about how prison has changed him, he has explicitly avoided discussing his legacy, a far cry from saying sorry. If he does change his tune, though, he had better do it soon. He has quite a bit to apologize for. His sins are not venial, but grave and systematic: He would have to remake his entire image to renounce them. Still, his campaign is young, and Buddy may yet decide to swallow his pride and take confession.

Option 2: The Revisionist Route

Or, if that is too much trouble for him, Buddy could take the second track: the revisionist route. This strategy involves downplaying, even outright denying one’s previous wrongdoings. It works best if there is a good span of time cushioning the politician from his or her mistakes.

One of the most famous practitioners of the revisionist comeback is former Republican U.S. House Speaker Newt Gingrich. After spending years in DC as the consummate political insider, including two terms as Speaker, he was hit with an ethics violation and resigned his post in 1999. Then in 2012, over a decade removed from his departure, he had the gall to run for President as an outsider.

This, of the two choices, seems the route Buddy is most likely to pursue. He has already led off his campaign by downplaying his felonious past. It has also been the requisite decade since the lid came off Plunder Dome: what has Cianci to lose?

The way to counter this, of course, is to simply call it out, something which candidates like Democratic mayoral hopeful Brett Smiley have wasted no time doing. It’s no guarantee, though. If the message does not stick, you have already spent breath defining yourself, and pivoting late looks desperate. It certainly didn’t work in 1990, and whether it will work in 2014 remains to be seen.

A Strange Sadness

No matter which route Buddy chooses, though, and no matter how many candidates after him follow his example, there will always be something a bit depressing about a political comeback. In a country where someone with a certain background can get locked up a decade or more for petty theft, an elected comeback seems an unfair product of political privilege. Public approval might be fickle, but it takes a long time for a die-hard base of supporters to move on. Coming back to them after a disgraceful absence almost seems like a betrayal of their trust.

And make no mistake: Buddy still has that solid base of support. They will come out in force for him in November, regardless of his previous sins, and with a fragmented field they will be even stronger. But are they still enough in number to carry Buddy to victory by themselves? How Buddy conducts his campaign, whether it be by apology or revisionist history, and how far our memories are removed from Buddy’s past, will truly determine whether Providence’s saddest story will get another chapter.

John Perilli is a native of Cumberland, RI and a rising senior at Brown University who consults for state and local Democratic candidates. The opinions presented in this piece do not represent the opinions of any organizations John Perilli is affiliated with.

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