VIDEO: 6 True Stories That Will Make You Think Twice About Breast Cancer

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VIDEO: 6 True Stories That Will Make You Think Twice About Breast Cancer

Luca + Danni has teamed with the Gloria Gemma Foundation to tell six amazing stories about breast cancer.


Love, Hope and Life. When I thought about our approach to our Breast Cancer Awareness campaign, I kept coming back to keeping the message authentic and transparent. I've witnessed firsthand the battle with cancer. I've seen how it can transform not only the individuals that battle the disease but also the friends and families that fight for their loved ones. It's a heart wrenching journey that will forever change the course of your life. I had the opportunity to connect personally with some of the folks at the Gloria Gemma Breast Cancer Resource Foundation and wanted to tell the stories of the individuals that they support on a daily basis. The stories you're going to read over the next month feature amazing women with even more amazing support networks. We spent hours with these women - we laughed and we cried.

Perhaps most importantly, we captured the story of cancer and their fight to live. I've tried my best to keep these words as authentic to the words that were spoken in our interviews and I hope I've done a good job at capturing the raw emotion that went into these meetings. You're never to healthy or young for cancer. It doesn't care about your race, sex or age. You can be rich or poor, it has no preference. Cancer will try to break you. It will challenge every ounce of fight you have in your body and it will push you beyond your limits.

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My heart goes out to those who battle the disease and my thoughts are forever with those families who have lost loved ones. I know firsthand...your lives will never be the same. I am going to do my part to help find a cure and I ask for your support in doing the same. We are donating 20% of the proceeds from the sale of each Love, Hope & Life bangle bracelet to The Gloria Gemma Breast Cancer Resource Foundation. Let's kick cancers ass!                                                                                                                                                                                     

Fred Magnanimi

Founder, Luca + Danni
 


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