BENRUS Set To Open Store On Nantucket
GoLocalProv Business Team
BENRUS Set To Open Store On Nantucket
BENRUS Nantucket will open at 21 Main Street on Saturday, June 13th at 9 A.M. BENRUS Nantucket is hiring for all retail positions this summer, interested applicants are encouraged to send their resume to [email protected].
The BENRUS watch company was the staple product for the US military during World War II. Giovanni Feroce, the former CEO of Alex and Ani, has resurrected the company and is transforming it into a lifestyle brand - specializing in Men's and Women's clothing and accessories. Recently, it was featured in the New York Times, and the BENRUS brand went viral when press reports unveiled that the face of the BENRUS brand Camille Kostek was dating New England Patriot All-Pro Tight End Rob Gronkoski.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTThe first BENRUS store opened in Rochester, New York in February of 2015.
BENRUS Nantucket store hours are 9 A.M. - 10 P.M. Monday - Saturday, and 10 A.M. - 7 P.M. on Sunday.
Take a Tour of BENRUS' First Store in Rochester
Interior
Take a look at the interior design of BENRUS' first store in Rochester, NY.
The 1st store opened last week at the Culver Road Armory.
Sunglasses
The BENRUS brand features a wide range of aviator sunglasses.
Jeans
The lifestyle brand has launched a complete line of jeans for men and women. Soon to be available both online and at retail locations.
Watches
True to the BENRUS brand legacy, the company's collection of watches are featured in the new retail store.
The legacy of watch-making goes back to the early part of the 20th Century.
Retail
Design, design, design. The BENRUS brand is all about design both in its retail locations and its product.
The Rochester, NY store stands out for design.
Time
Infantry is another in the BENRUS watch line.
Looking Good
The BENRUS brand is launching a complete line of premium men's shirts. Many of them are available at the online store.
CEO
Giovanni Feroce - the former CEO of Alex and Ani is trying to make lightning strike twice in building BENRUS into another successful lifestyle company in Rhode Island.
As GoLocal previously reported:
Giovanni Feroce, who teamed with Carolyn Rafaelian to grow Alex and Ani from sales of $4 million to more than a reported $220 million in 4 years, then left the company, is now back with a new venture - BENRUS. The BENRUS company has a rich legacy as a military watch company, but under Feroce the company is being built into a broader lifestyle brand.
Feroce describes the acquisition as a multi-million dollar transaction.
