G Media’s Decker Talks Challenges to Facebook and Google - How Advertisers Can Navigate Change

GoLocal LIVE, Business Monday

G Media’s Decker Talks Challenges to Facebook and Google - How Advertisers Can Navigate Change

 

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Megan Decker, President and COO of G Media
Megan Decker, the President and COO of G Media joined GoLocal LIVE’s Business Monday and discussed the recent controversies hitting both Facebook and Google.

Earlier on Monday, the Federal Trade Commission announced that it was investigating Facebook.

“The FTC is firmly and fully committed to using all of its tools to protect the privacy of consumers. Foremost among these tools is enforcement action against companies that fail to honor their privacy promises, including to comply with Privacy Shield, or that engage in unfair acts that cause substantial injury to consumers in violation of the FTC Act,” the agency announced.

The investigation is tied to Cambridge Analytica  — a company who’s tagline is “Cambridge Analytica uses data to change audience behavior” — use of 50 million Facebook users data.

Google came under fire last week for running advertisers like Proctor and Gamble’s ads were run adjacent to hate videos.

Decker says that the advertisers need to be mindful of how their partners are treating or mis treating consumer’s data.

She is a New York advertising veteran who has returned to Rhode Island to head G Media, the Providence-based branding and advertising agency.

Previous to joining G Media, Decker was an exec at Catapult Marketing in Westport, CT where she managed the company’s largest telecom client, Frontier Communications.

Prior to joining Catapult, Decker worked Omnicom Media Group as Global Director of Marketing and Business Development. There, she collaborated with the C-suite to accomplish corporate business objectives and drive the growth of their portfolio.  Before joining OMG, Decker was with Ogilvy & Mather and Publicis BOS.  At both, she specialized in brand consulting, delivering expert offerings in positioning strategy, brand development, and marketing capabilities.

Prior to joining the agency side, she worked in marketing partnerships at Starwood Hotels, developing integrated marketing plans for each hotel brand through multi-million dollar alliances with brands such as MasterCard, Sony, PepsiCo, and LiveNation.

This content segment is a sponsored content partnership.


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