Is Garden City the New Providence Place Mall?

GoLocalProv Business Team

Is Garden City the New Providence Place Mall?

In 1999 when Providence Place Mall opened it was a heralded as the spark to the City of Providence’s Renaissance and was expected to be the death knell to suburban malls.  Now, fifteen plus years later, Providence Place has lost a little of its luster, and has been hit with some key vacancies. Top upscale retailers are now choosing to locate at Garden City in Cranston over Providence.

For Garden City, an outdoor shopping center built in the 1950s as part of a planned community, there is a growing momentum and creation of a true destination shopping experience.

Providence Place has had a vacancy in one of its three anchor locations for a year since JC Penney closed in 2015. This month, Joe’s American Bar and Grill closed in Providence. Only one of the three anchor positions has remained consistent since the Mall opened - Nordstrom.

GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST

"Finding the right anchor tenant(s) takes time, in any mall in any city. Our parent company, GGP, has a group of dedicated individuals focused on locating an appropriate tenant to fill this space." said Dante Bellini, spokesperson for Providence Place.

 

Providence Place is a bit of a microcosm of the city itself. The mall has been the site of suicides, gang violence and robberies. On most Friday and Saturday nights Providence Place is abuzz with a large teenage crowd and a corresponding show of security force. "Providence Place is an urban mall that enjoys the advantages and faces the challenges every urban mall has. With respect to safety, PPM has both 24 hour security plus Providence Police details. We have an excellent relationship with Providence Police who understand the differences between an urban and suburban retail center," said Bellini.

Now, Garden City, an outdoor shopping center once left for dead in the 1970’s, has unexpectedly surpassed Providence Place and become the hub for upscale shopping in Rhode Island.

"The center is now a destination where shoppers can buy clothing, gifts, furniture, get a haircut, do their banking, enjoy a nice restaurant, workout, grocery shop, enjoy a summer concert and more all in one convenient location. We wanted to create an enjoyable place for shoppers of all generations -- and the response has been tremendous," said Joe Koechel, General Manager from The Wilder Companies, Garden City Center's management company.

Certainly, Providence Place still continues have a range of upscale retailers — Nordstrom, Apple, and Tiffany. "Zara, first in the area, LEGO, Free People, The North Face.  These retailers would be stellar additions in any mall in the country. These are retailers that do their due diligence and select locations that will be successful," said Bellini.

Providence Place - National Model for Reviving a City

When Providence Place Mall opened it received national attention — it was considered the spark to reviving not only the state’s economy, but also the state’s spirit.  

A poll conducted by Darrell West and Marion Orr at the Taubman Center at Brown University focused on the impact of Providence Place in 2000, and reported that 66 percent of Rhode Islanders thought the mall improved the sense of spirit.  They wrote, “To see how the mall has affected the public mood, we asked if people thought it has improved the state's sense of spirit. Thirty-two percent believed the mall improved spirit a lot, 34 percent said some, 17 percent felt not very much, and 17 percent were unsure.”

"The construction of the Providence Place Mall was a bold move to revitalize the urban center of the city, create new jobs, and generate tax revenue. The debate that surrounded the development of the mall formed the structure as it exists today. Opened in 1999, the multi-level complex is the centerpiece of the Capital Center Development District meant to enlarge and invigorate Providence," wrote ProvidenceArchitecture.org

 

History of Garden City - From 1st Planned Community to Hard Times and Back

According to the history of Garden City, it was Rhode Island’s first planned development  - Rhode Island’s own Levittown.  Garden City started in 1948 by Nazarene Melocarro who purchased 500 acres, and created a development of single family homes, apartment buildings, a school (whose site Melocarro donated to the City) and the Garden City Shopping Center, the state's first suburban shopping center.

By the 1970s and 1980s the shopping center suffered from vacancies and a Child World store that was vacant for years. 

Today, Garden City is owned and managed by the Wilder Companies, the Boston-based real estate development firm. Wilder also operates Battery Wharf in Boston and 24 other properties in New England.  In recent months, Garden City has landed L.L. Bean, Barrington Books, Ethan Allen, Crate and Barrel, New Balance, and The Container Store. All of these retailers would be significant additions to Providence Place (Both locations have a Crate & Barrel).

Rhode Island’s 50 Wealthiest and Most Influential - 2015 Edition

Enjoy this post? Share it with others.