TV: WJAR Dominates Ratings, Big Loss of Young Viewers, and Kalunian Goes to WPRI

GoLocalProv Business Team

TV: WJAR Dominates Ratings, Big Loss of Young Viewers, and Kalunian Goes to WPRI

WJAR Crushes WPRI in November Sweeps
The local TV ratings war turned into to a one-sided win, but the bigger concern for TV may be the dramatic loss of young viewers - a 30% loss in hours watched, according to Nielsen.

WJAR Crushed WPRI

It is supposed to be a rivalry, but WJAR again crushed WPRI in the local ratings battle according to the recently released November book.

GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST

•    NBC 10 News Sunrise - #1
•    NBC 10 News at Noon - #1
•    NBC 10 News at 5:30pm - #1
•    NBC 10 News at 6:00pm - #1
•    NBC 10 News at 11:00pm - #1
•    NBC 10 News Weekend Sunrise - #1
•    NBC 10 News at 6:00 (Sat/Sun) - #1
•    NBC 10 News at 11:00 (Sat/Sun) - #1

NBC 10 News Sunrise increased its lead over the nearest competition in the Adult 25 to 54 demographic by 171%.  In the same coveted demo category, NBC 10 News at 6:00 p.m. increased its lead over the nearest competitor by 38%. NBC 10 at 11:00 p.m. experience a 174% increase in its demo dominance over WPRI. 

“NBC 10 is honored that the majority of Southern New England news viewers pick NBC 10 News as their source for hard-hitting investigations, accurate Storm Team 10 forecasts and breaking enterprise reporting,” said NBC 10 News Director Chris Lanni.  “NBC 10 News is the region’s long-standing news leader and it is an important responsibility that our team of journalists takes very seriously.”

Big News for Network and Local TV

As media behavior changes, the new numbers out of Nielsen are especially alarming for local network TV stations like WPRI 12, WJAR 10 and WLNE 6. 

For local television the loss of 30 percent of young adults should be particularly frightening. 

According to the recent report “between 2011 and 2015, Q3 traditional TV viewing by 18-24-year-olds dropped by almost 8-and-a-half hours per week, or by more than an hour and ten minutes per day. In percentage terms, Q3 traditional TV viewing by 18-24-year-olds was down by 11.8% year-over-year and has now fallen by 35% between 2011 and 2015. In the space of 4 years, more than one-third of this age group’s traditional TV viewing time has migrated to other activities or streaming.”

Looking at the latest Total Audience Report, the data indicates that:

Teens (12-17) watched 17 hours of traditional TV per week in Q3, an 11.5% drop year-over-year and a 30% contraction from 2011
Older Millennials (25-34) watched 21 hours and 10 minutes per week in Q3, an 8.6% decrease year-over-year and a 23.8% drop from 2011
Gen Xers (35-49) watched 28 hours and 41 minutes per week, a 3.4% decrease year-over-year (equating to 1 hour per week) and a 10.7% contraction from 2011
Adults aged 50-64 watched 39 hours and 21 minutes per week, flat year-over-year (down only 2 minutes per week) and down just 2% from Q3 2011 (about three-quarters of an hour per week)
Adults aged 65 and older watched 47 hours and 33 minutes per week, up 20 minutes per week from the previous year (<1%) and up about 5% from 2011

Data provided by Center for Media Research (Nielsen measures).

Former WPRO Radio Reporter Kim Kalunian Lands at WPRI

One of the staffers who has been part of the mass exodus from WPRO, Kim Kalunian, has landed at WPRI. It is unclear is she is freelancing or full-time - calls into WPRI were not returned. 

As GoLocal reported last month, Chantee Lans left WPRI for a freelance news position with WBZ in Boston, according to New England One.

Lans had a wide ranging news career at WPRI covering a number of high profile crime stories. According to New England One, "Prior to joining WPRI, Chanteé was a general assignment reporter at WFMY-TV CBS 2 in Greensboro, NC. Before that, she was a freelance reporter at at Cablevision's News 12 Long Island. She's also been a reporter and producer at WAPT-TV ABC 16 in Jackson, MS; and a national desk broadcast associate for CBS News in New York." She is active in the Society of Black Journalists.


Moore News

Enjoy this post? Share it with others.