Nancy Thomas
President of Tapestry Communications
Surely as the dog days of summer are here, the uptick in the pace of September can already be felt. While my children are grown now and grandchildren yet to come, there is a natural "back-to-school" impact everyone experiences. Being the mom of young women, there is still the fall and winter clothes shopping and that involves more catalog shopping than in-store shopping these days, especially when it comes to items such as shoes, bags, and accessories. Christmas lists are already being made. Fall is my favorite time of year, so a foliage or fall enjoy New England trip is always on the list.
Working in public relations means you are always working 2-3 months, if not 6 months out...so by the time September comes around, I'm looking at Christmas and the New Year. It is all about organization. Planning that gets lax in summertime, goes into high gear - right - about - NOW. This is the final quarter of the year and time to assess what you wanted to get done - and where you are on that timeline....can you coast or is it an all out sprint and time to pull out the stops.
With this fall also having a presidential election, the clutter in marketing and advertising is a time to think creatively, too, about how you will deliver the message you want to. Recognizing that clients and the media will have children scurrying back to school and schedules will start to be full with rushing kids around to football practice and dance lessons - and homework time - it's all about being sensitive to those we deal with. I actually find that we all get more efficient when time is shorter - and with holidays approaching, that is even more true.
When my children were young, I absolutely loved the shopping for school supplies - matching notebooks and book covers, etc. Buying planners! So, if you don't have little ones around anymore, nothing says you can't go out and buy the newest line of markers and notebooks, too, and get organized!