Rhode Island License Plate Obsession Takes a Turn

William Morgan, GoLocalProv Architectural Critic

Rhode Island License Plate Obsession Takes a Turn

Rhode Island is the most license plate obsessed state I have ever called home. And while I usually address larger issues of architecture and cities, license plates–like all designed objects–say a great deal about the society that employs them.

The current "Wave" plate was designed by Tyler Smith, a RISD graduate and internationally respected graphic designer and art director. This handsome moniker for the state speaks well for our collective visual identity.

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So, it is of real interest that the Rhode Island Senate has passed a bill that would replace the Wave tag. What would its replacement look like and who would design it?

The Wave stands out as an exceptionally simple and clean design. If we retire the Wave, its successor should be something better, even more distinctive.

The Herreshoff sailboat, an alternative plate option to the Wave, is not nearly as strong an image. The yacht could not be more Rhode Island. But splitting the state name in two, and using different typefaces weaken the design's effect.

All fifty states are experiencing a boom in specialty plates. Almost any organization's request to have its own plate is granted.

These raise funds for the groups in question, but they often try to include too much information and look more like small billboards than automobile identifiers.

For example, one of the latest offerings here in the Ocean State is a tableau of animals.

While money raised from the plate will go to Rhode Island Wildlife Rehab, one wonders if a six-by-twelve-inch, the two-dimensional canvas is large enough to host squirrels, raccoons, foxes, deer, and owls in a landscape scene while still providing information to law enforcement.

Another Bristol-themed plate commemorates the nation's oldest Independence Day celebration–a fun event, to be sure.

But the bombs-bursting-in-air motif, the waving flags, and the Revolutionary War drum and the crossed flags obscure the primary function of the license plate.

Add the ability to add your own names, slogans, and secret codes, and a license plate can become a vehicle for all kinds of expression, appropriate or otherwise.

This plate spotted on Hope Street in Providence begs the question of what the Commonwealth of Virginia has to do with the Friends of Tibet.

 

Specialty license plates, which are usually designed by the group proposing them, are proliferating in Rhode Island.

Some, such as the conservation "osprey" plate and the Plum Beach Lighthouse are reasonably attractive.

Raising money for breast cancer research is a noble cause.

Yet having several fonts (and writing running three different directions) lessens the potential effectiveness of the Gloria Gemma tag.

Just think of a state trooper or traffic camera trying to read a license plate.

Does the Patriots plate offer too much information?

A proposed, multi-motto replacement for the Wave a couple of years ago did not win many converts.

This "Beautiful" plate was to forgo embossed letters.

Far too many states are going to flat, printed license plates. This economy measure renders tags less readable. Rhode Island should

resurrect some of the strong designs of years past? Is there any confusion about which state this plate represents?

During World II when steel was needed for the war effort, Little Rhody's plates were made of aluminum. It is hard to image a license design plate handsomer than this.

What if Rhode Island were to adopt the nation's most no-nonsense license plate design? No mottos, no political slogans, no animals, no teams, no colleges, no landscape, no sunsets, no fraternal organizations, no boats, no tourism copy–in short, no advertisements for anything but our name.

Imagine the smallest state having the courage, the self-confidence, and the style just to have RHODE ISLAND on the license plate. What an advertisement!

 

 

Will Morgan has a degree in the restoration and preservation of historic architecture from the School of Architecture at Columbia. He is the author of The Cape Cod Cottage.

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