Smart Benefits: Benefits Increasingly Key to Recruitment
Rob Calise, GoLocalProv Business/Health Expert
Smart Benefits: Benefits Increasingly Key to Recruitment

In SHRM’s 2015 Strategic Benefits Survey, more than one-third (38 percent) of respondents said their organization leveraged benefits to recruit employees at all levels over the past 12 months, up from 26 percent in 2013. And that figure rose to 40 percent of organizations when it came to luring highly-skilled, hard-to-recruit employees in the same period, an increase of 10 percentage points since 2013.
In the survey of 460 randomly-selected HR professionals that took place in May and June of 2015, what benefits did the organizations find most important to their recruitment strategies?
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST• Health Care: Since health care remains the most valued benefit by employees, 96 percent of organizations indicated they offered health care insurance plans. And respondents are paying an average of 76% of employees’ total health care costs.
• Wellness: About two-thirds (69 percent) of organizations said they offer a wellness program, resource or service.
• Flexible Work Arrangements: Nearly one-half (48 percent) of HR professionals indicated their organization provides employees with the option to use flexible work arrangements.

