Fit for Life: I Was Intimidated
Matt Espeut, Health & Lifestyle Contributor
Fit for Life: I Was Intimidated

I don't bother entertaining them with a follow-up, as I consult with other coaches I trust and know have a proven track record. Plus, I am in a position where I need to carefully select whom I take advice from, as I consider myself a veteran in the field of fitness and gym ownership. I have specific goals that only certain people can help me with.
About a month ago, I saw an ad for Gym Con, an event run by a TITAN in the gym growth industry named Alex Hormozi. This guy started helping gyms scale years ago and is currently worth about half a Billion (with a B) dollars due to the impact he has had on the industry. I tried one of his programs years ago, and it worked, but I didn't get the most out of it because I needed more bandwidth to run it effectively.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTThe ad headline mentioned above was: "Attention gym owners that want to scale their gyms to 100k per month." So I bit and inquired deeper. I saw the itinerary and decided that this was the place I needed to be, as my goal was to be a seven-figure gym owner.
I inquired because it wasn't just about the money; it was about creating a world-class organization that people want to stay at, pay for, and refer others to because of the experience we provide them and how we make them feel.
So I signed up and committed to going to Orlando, Florida, last weekend.
As the week progressed and it got closer to the conference, this is where intimidation started sinking in.
I thought this would be a crowd of gym owners already making seven figures and more, and I couldn't hang with this crowd. I thought they would all be better than me, making more money and knowing more than me. I would be a small fish in a big pond and out of place at an event like this.
I didn't know anyone going, and I felt that I would be out of my element and out of my regular network.
Well, it turned out I was completely wrong. Yes, a handful of gym owners were killing it, but in a crowd of 1000+, I realized I was already in the top 10% of gym owners in that room.
The event was interactive, so I was watching the hands go up when questions were asked about misfortunes and setbacks, and I was elated that I didn't raise my hand when these types of questions were asked.
Questions like who has personnel problems with their team, who's burnt out, who's making less than XYZ?
Although I have HUGE room to grow and other problems to conquer, we are in a good position.
I also realized that when I went to the social on Friday night, I found myself consulting other gym owners who weren't doing as well as we were. In many instances, I talked with people who were far from where we are currently sitting with personnel, systems, and procedures.
I discovered that we are actually light years ahead of most others who were in attendance due to the coaching and training we have absorbed over the years and the consistency with which we implement what we learn.
Although I learned a LOT from this conference, the foundation they were teaching us was already in place.
Why am I telling you all this, and why do I think you would care?
Whatever I do, I learn lessons and gather takeaways, so I want to share a few with you because they apply to business and how we conduct our lives.
1. Where your feet are is where you are supposed to be. Do I want to be further along in life than I am now? Yes. Do I want to be more financially wealthy? Hell, yeah, but the reality is, I can't be mad at the success I don't have because of the work I didn't do. I used to feel a sense of entitlement, but in all reality, we aren't entitled or deserve anything until we put in the time, energy, and effort.
2. Don't compare, as comparison is the thief of joy …instead emulate. I can't compare myself to this Hormozi guy because he is on a level most won't reach, but when you uncover what he has done to achieve his success, it makes me want to learn and implement what he has done and taught me. I won't compare myself to him, but you can bet that I will emulate some of the things that brought him success.
3. Things take a long time. As Steve Jobs once said, if you look closely enough, most overnight successes didn't happen overnight. It takes time, reps, consistency, and resiliency to succeed at anything from business to getting fit. Adjust your expectations and play the long game.
4. Never underestimate yourself or your ability, especially if it's been done before. I used to have a saying for my high school football team that we repeated at every practice and before every game.." Why not us." I told them someone would win the Super Bowl, so "Why not us." Now, when I look at something that seems impossible but has been done before, I ask, "Why not me." When you incorporate some self-belief, you start to envision success, and if you genuinely believe you can do something, you most likely will.
The biggest thing I can leave you with today is that the mind is powerful. It can put you on the path to disaster, or it can put you in a position to succeed.
As Henry Ford once said, "Think you can or think you can't; either way, you will be right."
Coach Matt
