Fit for Life: Why We Fail

Matt Espeut, Health & Lifestyle Contributor

Fit for Life: Why We Fail

PHOTO: file
Envision this:

 

You wake at dawn and wear your expensive Lululemon outfit that you carefully laid on the chair beside the bed. You sit down and put on your expensive workout sneakers, then reach for your expensive exercise watch to log your daily steps.

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You pass a shiny chrome mirror on the wall as you leave the room. Not just any mirror, but the type you can shadow a person doing the exercise right in front of you. Then you continue out and pass a treadmill glistening in the sunrise.

 

You walk down to the kitchen, fill up your fancy water bottle, head back to the bedroom, jump on your Stationary Cycle, and program a ride with your favorite instructor. (The handsome one with the million-dollar smile, bulging biceps, and walnut-shaped butt.)

 

This motivates you to crush your 45-minute ride. During this ride, you notice a chip in the paint on the wall, fumble with your watch, and see your partner's dirty socks on the floor beside the bed. (In the meantime, they wake up, grumble good morning, and walk by you shaking their head because you woke them up.)

 

After this "intense" workout, you jump on the scale and are horrified that your weight hasn't budged. "How can this be?" You think to yourself, I have all the best home equipment, clothes, apps that tell me what to do, and this fancy water bottle I fill several times daily.

 

Then you get a flashback of walking into a crowded box gym and being screamed at by a militant, unqualified personal trainer, and you shake your head because this didn't work either.

 

Why haven't you lost any weight?

1. Your workouts need more focus and intensity. You get distracted by the paint chip on the wall, your watch, and your partner's dirty socks.

2. You have no support from your partner

3. You are alone and isolated

4. You aren't lifting weights, just doing cardio

 

Does this sound familiar? Or do you have a similar story? I do when it comes to business.

 

During my first few years as a business owner, I was plagued with "Shiny Object syndrome."

 

I was more concerned with what equipment to buy and how to make my product look appealing.

 

Although this is important, just like having suitable workout clothing and gear, this wouldn't be the deciding factor in my success.

 

I was also jumping around trying different promotions and challenges and trying to emulate what other Fit Body owners were doing. I thought I could do it alone and didn't seek the proper coach to confide in.

 

I hired several so-called marketing "gurus" who promised to explode my business with new leads & clients.

Some of these things worked, and some didn't, and I wasted tens of thousands of dollars along the way trying to figure out the recipe for success.

 

After years of trial and error (8 1/2 years, to be exact), I feel like I am on the path to growing my business to another level. I now realize I could have time-collapsed success if I had known what I know now, but hindsight is 20/20.

 

By now, you may be thinking….what did you do, and what should I do to become as successful as possible in achieving my goals? So now I will give you some of the strategies I learned along the way and save you time, energy, and money.

 

This past week, I met with my mastermind group in Charlotte, NC, to gain some knowledge, bounce some ideas off the experts, and gain some new strategies to implement. My original mentor and founder of FBBC gave a presentation that reminded me of what is needed to stay on the growth projectile. Both Personal & Business.

 

Consistency is the first trait we need to develop. When you are consistent with something, you get results faster. If you are on a weight loss journey and consistently eat the right things every day, you get fit more quickly. To grow a business, you must be consistent with your marketing and follow up daily.

 

Discipline is the trait that will keep us consistent. This muscle makes us do what is needed even when we don't like it. One common denominator we all have is the tendency to seek the easier path or the path of least resistance. Discipline lets us think of the result, delay gratification, and attack our goals.  

 

Focus on the essential things and prioritize what moves the needle. My primary focus is developing my leadership skills and helping my team grow. When this happens, that frees me up to work ON the business and allows my team to work IN the business by developing workouts and serving our members at the highest level. Since this has become my main focus, my culture has improved, and I now have the best team in my entrepreneurial tenure as a business owner. I have also seen my business grow and operate more smoothly than ever before.

 

Accountability to yourself and others is imperative to success. I surround myself with a network of high performers and overachievers. I am part of something bigger than myself, and I don't feel alone and isolated in my quest for success.

 

The members of Providence Fit Body Boot Camp feel the same way. They are surrounded by like-minded members and coached by a team of elite coaches that want them to win. This incentivizes us to keep pushing on, even on the days we feel like quitting.

 

Moral of the story… We still need the shiny objects and tools that will bring us success, but laying the groundwork, building a solid foundation, and developing the right traits and habits must be our biggest priorities.

 

Don't put the carriage before the horse by focusing on the wrong things. And most importantly, know that everybody needs support and a sense of community and belonging!!

 

You are not the only one that struggles and feels like quitting when the going gets tough. EVERYONE DOES.

 

Stay in the game and implement the traits I outlined above, and I can assure you your success will come, regardless of your mission!!

 

Coach Matt

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