BENRUS Opening First RI Store
GoLocalProv Business Team
BENRUS Opening First RI Store
The legacy of the watch company goes back to 1921, when three brothers Benjamin, Ralph, and Oscar Lazarus of Romanian descent founded the watch company that went on to be the watch of choice to the U.S. military during World War II.
BENRUS' new Providence store will be located adjacent to the Providence-based headquarters in the Fox Point Area on Pike Street.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST"We're very excited to open our doors to Rhode Islanders who have been following and supporting our brand. The experience will be unique since we're welcoming customers into our headquarters. The retail showroom will exist on the first floor while corporate is hard at work all around it," said Mikaela Condon, Director of Retail Operations.
BENRUS has been seeking retail store staffing and the store is expected to open this month.
Earlier this year, BENRUS was featured in the New York Times, and the BENRUS brand went viral when press reports unveiled that the face of the BENRUS brand Camille Kostek was dating New England Patriot All-Pro Tight End Rob Gronkoski.
Take a Tour of BENRUS' First Store in Rochester
Interior
Take a look at the interior design of BENRUS' first store in Rochester, NY.
The 1st store opened last week at the Culver Road Armory.
Sunglasses
The BENRUS brand features a wide range of aviator sunglasses.
Jeans
The lifestyle brand has launched a complete line of jeans for men and women. Soon to be available both online and at retail locations.
Watches
True to the BENRUS brand legacy, the company's collection of watches are featured in the new retail store.
The legacy of watch-making goes back to the early part of the 20th Century.
Retail
Design, design, design. The BENRUS brand is all about design both in its retail locations and its product.
The Rochester, NY store stands out for design.
Time
Infantry is another in the BENRUS watch line.
Looking Good
The BENRUS brand is launching a complete line of premium men's shirts. Many of them are available at the online store.
CEO
Giovanni Feroce - the former CEO of Alex and Ani is trying to make lightning strike twice in building BENRUS into another successful lifestyle company in Rhode Island.
As GoLocal previously reported:
Giovanni Feroce, who teamed with Carolyn Rafaelian to grow Alex and Ani from sales of $4 million to more than a reported $220 million in 4 years, then left the company, is now back with a new venture - BENRUS. The BENRUS company has a rich legacy as a military watch company, but under Feroce the company is being built into a broader lifestyle brand.
Feroce describes the acquisition as a multi-million dollar transaction.
