Rhode Island’s Emerging Leaders — Joseph Phommasith

GoLocalProv and United Way of Rhode Island

Rhode Island’s Emerging Leaders — Joseph Phommasith

Joseph Phommasith
Where is Rhode Island going and who is going to take us there? Well, United Way of Rhode Island and GoLocalProv have teamed up in identifying some of the emerging leaders in Rhode Island and asking them questions about leadership and the pathway to a better future in Rhode Island.

Meet Joseph Phommasith

Title/Employer: Owner, JaiCG (Jai Communications Group)

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Age: 33

1.    Who has been your most important mentor and why?

My most important mentor is the late António Mascarenhas Monteiro, the former President of Cape Verde. I had the honor and duty of travelling with him across the U.S. for an entire year, serving as his aide and speechwriter. I had direct access to someone—who, in my eyes—lived a good life through his actions and contributions. During our travels, we’d talk a lot—not just about work, but about family and our motivations in life. This is a man who led a country for a decade, but proceeded with humility and a good heart. He helped me realize that whatever and whoever it is that I become in this world, I’d like to look back and realize that I’ve contributed something meaningful, while being a decent person along the way.               

 

2.    How are you helping to move Rhode Island forward?

Hats off to our clients, who I believe, are making more of a direct impact—whether it’s through their work or simply by the fact that they create hundreds of jobs and spur the economy.

As a PR agency, we play a major part in that. We’re in the business of building trust and understanding, two things that can really move a place—and its people—forward. They can even bring people together. We breathe new life, energy, and emotion into these brands and organizations through strategy and content. At the heart of everything we do is creatively and effectively telling a story, in a remarkable way. This can cause people to think and take action. And that’s a fun challenge. Through this process, for instance, we’re empowering people with a voice and a new perspective. At the same time, we’re empowering local brands and organizations to interact and connect with the people who matter to them, sometimes in ways they’ve never imagined.

We do a lot of communications campaigns that consist of video. Some of the best things we hear are, “Wow, that was cool” or “That was really powerful” or even, “Whoa, that made me cry” because that shows us that we’re creating connections through our work. Connections usually start when you evoke emotions and cause people to feel something.

 

3.    As an emerging leader, what have you learned from success and failure?

First, I’m flattered by the ‘emerging leader’ description.

Failure happens only when you decide that the show’s over, with the doors closed and lights shut off for good—literally and figuratively. But yes, we’ve experienced hiccups. That said, I’m constantly learning from our successes and hiccups on certain projects, campaigns, and clients. That’s what fuels us at JaiCG; we aim to be better and do better than what we did yesterday. On hindsight, I’m happy that I chose to not “play it safe,” having taken the risk of starting a business 4.5 years ago. Along the way, I’ve experienced and learned so much, sometimes through trial and error.

On a deeper level, I’ve learned that success and failure aren’t just limited to work life. In other words, it’s not just about what job title you hold or how much money you’re making. It’s about the impact that you’re making on others—including people in your personal life. And while you’re pursuing whatever it is that you’re pursuing (whether it’s building a business, being a good parent or partner) it’s about being able to genuinely smile at the end of the day, knowing that you’re giving it your all. If that’s not the case, then no, you haven’t failed … because you get a chance to do so every single day. It’s up to you to take it or not.

 

Favorite restaurant: Besos Kitchen and Cocktails in East Greenwich

Something about you that people may be surprised to learn: My brother’s name is Tom, so my parents almost named me Jerry (after the cartoon).

 

Favorite hobby or pastime: As a kid, I’d spend all day and night creating “remixes” on a multi-track recorder — taking acapellas from different songs and combining them with different instrumentals, adding in voice samples, scratches, and sound effects. I loved the challenge of taking a song you’d hear on the radio, and transforming it into a completely new experience. To this day, I apply it to what we create at JaiCG.


Rhode Island’s 50 Wealthiest and Most Influential - 2015 Edition

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