Smart Benefits: Boost Benefit Engagement in 2016
Rob Calise, GoLocalProv Business/Health Expert
Smart Benefits: Boost Benefit Engagement in 2016

• Commit to Communication: Provide regular information and news throughout the year on your employee benefits offerings. Mix up the type of content from informational content like highlights of certain benefits or tips from providers on maximizing benefit to lighter, human interest angles. And target them based on the needs of certain target audiences based on demographics.
• Tap into technology: Leverage a variety of technology tools to get your messages out based on how your workers live and learn. In addition to traditional print avenues like company newsletters and posters, use videos, portals, emails or social networks to share news or notifications. Just make sure the messages are consistent so they’re reinforced across all channels.
• Repeat Reminders. Employees may take the time to understand the full scope of their benefits package when they’re hired or during open enrollment. But in many cases, valuable benefits go unnoticed – and unused – by workers. Remind employees periodically about the various benefits you offer that may be relevant depending on their stage of life, personal or professional goals, financial needs, or other priorities.
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