Smart Benefits: With Millennials, Creativity is Key to Benefits

Rob Calise, GoLocalProv Business/Health Expert

Smart Benefits: With Millennials, Creativity is Key to Benefits

With Millennials estimated to make up half of the U.S. workforce within five years, employers must adjust to this group’s employee benefit needs to ensure they attract and retain top talent. So what’s important – and what’s not – to these workers compared to their older counterparts?

A recent study by EBRI and Greenwald & Associates revealed that benefits traditionally thought to entice employees may not be effective because of the differences in the way these younger workers perceive the perks: 

•    Only 60 percent of Millennials say health insurance is the most important employee benefit, compared to 67 percent of Baby Boomers.
•    More than 12 percent of Millennials say paid time off is the most important benefit, compared with six percent of Baby Boomers.
•    Millennials are more likely than Baby Boomers to say they prefer to take the money spent on employee benefits other than health insurance and are more likely than Baby Boomers to be open to taking the money spent on health insurance and decide for themselves whether to purchase those benefits and how much.
•    31 percent of Millennials say that the benefits a potential employer offers are extremely important compared with 41 percent among Baby Boomers.

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Tapping into the way Millennials view the value of their benefits – and adjusting your offerings accordingly – is the key to engaging these workers.

Rob Calise is the Managing Director, Employee Benefits. of Cornerstone|Gencorp, where he helps clients control the costs of employee benefits by focusing on consumer driven strategies and on how to best utilize the tax savings tools the government provides. Rob serves as Chairman of the Board of United Benefit Advisors, and is a board member of the Blue Cross & Blue Shield of RI Broker Advisory Board, United HealthCare of New England Broker Advisory Board and Rhode Island Business Healthcare Advisors Council. He is also a member of the National Association of Health Underwriters (NAHU), American Health Insurance Association (AHIA) and the Employers Council on Flexible Compensation (ECFC), as well as various human resource associations. Rob is a graduate of Bryant University with a BS in Finance.

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