Smart Benefits: With Millennials, Creativity is Key to Benefits
Rob Calise, GoLocalProv Business/Health Expert
Smart Benefits: With Millennials, Creativity is Key to Benefits
With Millennials estimated to make up half of the U.S. workforce within five years, employers must adjust to this group’s employee benefit needs to ensure they attract and retain top talent. So what’s important – and what’s not – to these workers compared to their older counterparts?
A recent study by EBRI and Greenwald & Associates revealed that benefits traditionally thought to entice employees may not be effective because of the differences in the way these younger workers perceive the perks:
• Only 60 percent of Millennials say health insurance is the most important employee benefit, compared to 67 percent of Baby Boomers.
• More than 12 percent of Millennials say paid time off is the most important benefit, compared with six percent of Baby Boomers.
• Millennials are more likely than Baby Boomers to say they prefer to take the money spent on employee benefits other than health insurance and are more likely than Baby Boomers to be open to taking the money spent on health insurance and decide for themselves whether to purchase those benefits and how much.
• 31 percent of Millennials say that the benefits a potential employer offers are extremely important compared with 41 percent among Baby Boomers.
Tapping into the way Millennials view the value of their benefits – and adjusting your offerings accordingly – is the key to engaging these workers.

