Smart Benefits: Pounds Up Means Upping Wellness
Rob Calise, GoLocalProv Business/Health Expert
Smart Benefits: Pounds Up Means Upping Wellness

- Communicate regularly. Be strategic about your outreach with short, simple and frequent touches. Make sure the messages are clear and explain the details of the program, how employees can take part, and the benefits. And get creative and use different vehicles to drive continued awareness and interest.
- Encourage reasonable goals – and measure them. Help employees take an active role in their health by encouraging positive changes based on screening results. Encourage them to set reasonable goals for improvement and be sure to provide the tools to track and measure their progress at various milestones – both over the short and longer term.
- Customize a program for your workers. Every worksite is different. To drive engagement, it’s important to create activities and incentives that will resonate with employees. Whether you’ve developed your own program or used a vendor to create one, be sure that it matches your employees’ evolving needs by regularly assessing their goals, interests and behaviors.
- Engage workers. Employees are more inclined to get involved with initiatives when they have a voice in the wellness program. Solicit their input through wellness committees or surveys that assess what employees really want – rather than what you think they do. By giving them some ownership in the program, their more likely to be active in it.
- Create a healthier culture. From the top down, it’s critical to establish a workplace that encourages healthy behavior. Show you support workers in their efforts by taking steps like offering healthier food options in vending machines and cafeterias, creating safe walking routes inside and out, and installing treadmill workstations.
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