Lara Salamano: 17 to Watch in 2017 in RI

GoLocalProv News Team

Lara Salamano: 17 to Watch in 2017 in RI

Lara Salamano
This time last year, the RI Commerce Corporation had just announced Betsy Wall had been named the agency’s new chief marketing officer, and the state was due to unveil its much anticipated, $5 million tourism rebranding effort.

Fast forward twelve months, Wall was fired, and the state is still regrouping after a tourism campaign in chaos, having just issued in November a RFP for new business and tourism advertising agencies that was due on December 12

Now, the urgency — and expectations — rest in part with Salamano, who the state brought on in June to be the new chief marketing officer.  The Rhode Island native and URI grad honed her expertise as a marketing exec in the entertainment industry in New York.

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So will Rhode Islanders see a new promotional video, after last year’s disaster?  The state has said it is keeping the logo design of the white sail (after ditching the much-maligned “cool and warmer” tag line from last year — where there be a re-vamped re-branding effort?  Rhode Islanders were left holding the price tag last year, and are looking for something tangible in terms of results.  And all eyes will be on Salamano. 


 


17 to Watch in 2017 in Rhode Island

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